I have been a big fan of Guy Kawasaki forever. I finally was able to interview him on Business Insanity Talk Radio.
He is the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web, and a founding partner at Garage Technology Ventures. Previously, he was the chief evangelist of Apple. Guy is the author of ten books including Reality Check, The Art of the Start, Rules for Revolutionaries, and How to Drive Your Competition Crazy.
The perfect book to discuss todayon Valentine’s Day is the new one from Guy called, Enchantment- The Art of Changing Hearts, Minds and Actions. We discussed:
How do you define enchantment?
How to Achieve Likability and Achieve Trustworthiness
How to enchant customers, employees and bosses (and your significant other).
How to prepare and launch an enchantment campaign for your business
How do you resist enchantment from others!
Reminds me a little of “Happiness is Your Business Model” presentation by Tara Hunt: http://www.slideshare.net/missrogue/happiness-as-your-business-model-414463
Still like to watch the deck every once-in-awhile.
You are so on target. A terrific read. What the world needs more of today is enchantment. Bruno Bittleman in his classic work, The Uses of Enchantment documented the power of enchantment in influencing the lives of children. Now, Guy Kawasaki brings the concept to the world of work. As with Guy’s previous great books, it is provocative and powerful.
I appreciate the comments…I am impressed with Guy!