Guy Kawasaki says businesses needs “Enchantment”


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I have been a big fan of Guy Kawasaki forever. I finally was able to interview him on Business Insanity Talk Radio.

He is the co-founder of, an “online magazine rack” of popular topics on the web, and a founding partner at Garage Technology Ventures. Previously, he was the chief evangelist of Apple. Guy is the author of ten books including Reality Check, The Art of the Start, Rules for Revolutionaries, and How to Drive Your Competition Crazy.

The perfect book to discuss todayon Valentine’s Day is the new one from Guy called, Enchantment- The Art of Changing Hearts, Minds and Actions. We discussed:

How do you define enchantment?

How to Achieve Likability and Achieve Trustworthiness

How to enchant customers, employees and bosses (and your significant other).

How to prepare and launch an enchantment campaign for your business

How do you resist enchantment from others!

Listen now!

Republished with author's permission from original post.

Barry Moltz
Barry Moltz Group
Barry Moltz has founded and run small businesses with a great deal of success and failure for more than 15 years. Barry is a nationally recognized expert on entrepreneurship who has given hundreds of presentations to audiences ranging from 2 to 2,. His third book, BAM! Delivering Customer Service in a Self-Service World shows how customer service is the new marketing.


  1. You are so on target. A terrific read. What the world needs more of today is enchantment. Bruno Bittleman in his classic work, The Uses of Enchantment documented the power of enchantment in influencing the lives of children. Now, Guy Kawasaki brings the concept to the world of work. As with Guy’s previous great books, it is provocative and powerful.


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