Global Leader in Workforce Solutions Selects Get Smart Content to Bring Data-Intelligence to Website and Email


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With Get Smart Content, Kelly Services ® can easily connect existing marketing platforms to make cross-channel personalization a reality

Austin, TX May 9, 2016 Get Smart Content, the leader in customer-based marketing, announced today that Kelly Services, a global leader in providing workforce solutions, has selected Get Smart Content to power personalization for both and

“We are committed to providing our customers with the best possible digital experience,” said Dave Fenech, Vice President Digital Marketing and Creative Services at Kelly Services. “In order to ensure that we provide the most relevant content and messages to visitors, we must first understand buyer behavior, intent and previous engagement with our brand. We selected Get Smart Content because it allows us to easily connect our existing marketing platforms and use that unified data to power personalization. Now, we can be sure that we’re presenting our customers with the relevant content that we know drives engagement and conversion.”

Get Smart Content provides Kelly Services with out-of-the-box connections to dozens of marketing platforms and services. These connections become the foundation for a segmentation and personalization engine that is built for marketers and enables consistent and relevant cross-channel experiences.

“By connecting data from its various marketing platforms and using that data to provide the best possible digital experiences, Kelly Services can continue to be an innovator in customer engagement,” said Jim Eustace, founder and CEO of Get Smart Content. “We are looking forward to working with them to provide the cutting edge software and services that will drive new business and loyalty.”

About Get Smart Content

Based in Austin, Texas, Get Smart Content is focused on transforming B2B marketing by tackling the problem that has plagued marketers for years – – how to connect disparate marketing platforms and bring your data together in one place. With your platforms connected, Get Smart Content provides an unprecedented look at your total audience and the data to know whether your marketing is reaching them successfully. With this top-down view you can present an optimized buyer’s journey that converts leads to customers sooner and upsells existing customers at greater rates.

Founded in 2012, Get Smart Content is venture-backed by Origin Ventures and counts some of the world’s largest B2B companies, such as Rockwell Automation and Cummins, as customers. For more information visit

About Kelly Services

As a global leader in providing workforce solutions, Kelly Services, Inc. (Nasdaq: KELYA, KELYB) and its subsidiaries, offer a comprehensive array of outsourcing and consulting services as well as world-class staffing on a temporary, temporary-to-hire, and direct-hire basis. In 2016, the Company is commemorating 70 years of industry leadership. Kelly® has a role in managing employment opportunities for more than one million workers around the globe by employing 550,000 of these individuals directly with the remaining workers engaged through its talent supply chain network of supplier partners. Revenue in 2015 was $5.5 billion. Visit and connect with us on Facebook, LinkedIn and Twitter.

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