Getting creative with Recognition. This one from RockYouInc will have you shaking your head


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Green Goldfish #144 – RockYou

Recognizing your team fuels a sense of worth and belonging. And when it comes to recognition, it pays to be creative. Here’s a great example of doing it often and in a fun way:

rock you award green goldfish

Taken from a Mashable post:

At this social game and advertising company, good ideas are recognized every six weeks with the YouRock Awards, hosted at the company’s all-hands meetings. The YouRock Awards started as a way to promote a bottom-up employee nomination process so people could recognize those whom they work with daily. Driven by peer nominations, RockYou awards teammates for solving a problem, designing a game, demonstrating innovation and exhibiting behaviors aligned with the RockYou values. YouRock nominees spin a wheel to choose an award such as cash, concert tickets, an extra day off or an iPad. All YouRock recipients also receive a golden bobble-head cow trophy, offering them desktop bragging rights.”

Today’s Lagniappe (a little something extra thrown in for good measure) – Here’s a YouTube video on the world’s first digital portable guitar:

All of the examples in this post were taken from the Green Goldfish Project. The Project is a quest to find 1,001 examples of marketing lagniappe for employees. Green goldfish are the little signature extras given to employees. They help differentiate a company, reinforce culture, increase retention and drive positive WoM. The book, “What’s Your Green Goldfish?” will be published on March 29, 2013.

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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