Germanischer Lloyd (GL) Pilots The TAS Group Solution for Global Sales Effectiveness


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The TAS Group, the world leader in sales performance automation, today announced that Germanischer Lloyd (GL’s) Industrial Services business has appointed TAS to provide sales performance technology, methodology and processes. GL is a ship classification society and a global technical assurance and consulting company for the energy sector.

Currently piloting The TAS Group’s Dealmaker® sales performance automation platform, GL’s Industrial Services business selected Dealmaker® for TAS Opportunity and Account Management Suite, the on-demand sales performance automation application that can be integrated with existing CRM systems to produce sustained, measurable results. Dealmaker combines a proven methodology, embedded into on-demand sales performance technology with effective on-the-job sales training.

“The driver for us was the need to have a consistent global approach to account management,” said David Clitherow, vice president, Global Business Development. “The TAS Group’s Dealmaker was the standout offering for three reasons. First, we were looking for the most robust processes and a good fit to our business. Second was the technology — Dealmaker will play a very large role in standardizing our processes globally and driving the right kind of behaviors. This will enable uniform global operations and increase collaboration internationally. Third, we were looking for world-leading technical and implementation expertise to help us make it work. Together we’re working to implement Dealmaker across the industrial services part of GL’s business, and the collaboration so far has been very effective. The TAS Group is actively helping us drive its use and adoption, which is key to our success.”

“We are delighted to add GL to our list of blue chip customers,” said York Baur, chief marketing officer of The TAS Group. “It’s great to know they value our partnership throughout the complete sales performance cycle.”

About Germanischer Lloyd (GL)
Germanischer Lloyd (GL) is a ship classification society and a global technical assurance and consulting company for the energy sector. Both businesses follow the same approach of technical competence, uncompromising quality and first-class services around the world. The company employs more than 6,400 engineers, surveyors, experts and administrative staff in 80 countries. The global network consists of more than 200 locations around the globe.

Ship owners, shipyards, the maritime supply industry and some 130 flag states are the primary customers of GL’s ship classification and maritime consulting activities. GL classes container ships, tankers, bulk carriers, multipurpose vessels, high-speed ferries and cruise ships as well as yachts and sport boats. With the classification of the gas tanker “MT Gaschem Nordsee”, GL has passed the 80 million gross tons threshold in April 2009. More than 6,870 ships are currently surveyed on a regular basis by GL.

As a global technical assurance and consulting company Germanischer Lloyd serves the worldwide energy industries. The company provides assurance, inspection, and consulting as well as project management on a worldwide scale. The focus of its worldwide services are along the entire life cycle oil and gas – upstream, midstream, and downstream, renewables and energy installations onshore and offshore. This includes safety, integrity, reliability and performance management.

About The TAS Group
The TAS Group provides sales performance automation to companies that want to achieve sustained, predictable and profitable revenue growth. It exists to guide and motivate global sales teams to win profitable business faster from target customers through a combination of methodology, process and technology. The TAS Group has helped over 650,000 sales professionals succeed and has global presence serving organizations in all major global economies with native language speaking, culturally attuned sales effectiveness experts, and solutions available in up to 14 languages. The TAS Group delivers proven sales methodology and process with its Dealmaker on-demand sales performance automation platform, which integrates with popular CRM products from, Oracle, and Microsoft. The TAS Group hosts and moderates the Sales 2.0 Network (S20N,, a global, virtual thought leadership forum to discuss issues relevant to sales professionals in a Web 2.0 world. The only sales effectiveness organization with continuous multi-million dollar investment in its own methodology and technology R&D center, The TAS Group is headquartered in Seattle, with international headquarters in Dublin, Ireland, and Bracknell, England.

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