Genesys to Acquire Leading Cloud-Based Self-Service Contact Centre Provider, Angel, from parent MicroStrategy


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Genesys expands further into the cloud contact centre-as-a-service segment
with overall annual recurring cloud-based revenue expected to exceed $85

Frimley, UK – February 26, 2013 – Genesys, a leading provider of customer
service and contact centre solutions, today announced it reached a
definitive agreement with MicroStrategy® Incorporated, a leading worldwide
provider of business intelligence (BI) and mobile software, to acquire its
subsidiary Incorporated.
Angel is a leading provider of cloud-based self-service contact centre
solutions. With the Angel platform organisations can quickly deploy
self-service interactive voice response (IVR), SMS, chat, and mobile
applications to support their customers’ self-service needs. Angel’s
solutions are built on an on-demand, software-as-a-service (SaaS) platform
and require no investment in hardware, software, or human resources.

Angel focuses on consumer facing businesses with pre-packaged applications
for target industries, including banking, healthcare, retail,
pharmaceutical, media, travel, technology, higher education, and government.
The range of applications is extensive and includes collecting survey
responses, tracking support tickets and notifying customers of order
statuses and refills. These applications include embedded best-in-class
drillable business intelligence dashboards for improved real-time

Angel maintains a customer base of over 800 business accounts, including
some of the world’s most recognised brands and a large number of mid-market
Angel pioneered self-service contact centre offerings with a
point-and-click, graphical configuration interface intended for the business
user, which altered the traditional, script-based IVR platforms intended for
back office programmers. Angel’s use of the cloud transformed the economics
of the self-service contact centre market making it available to the largest
of enterprises and smallest of businesses.

Angel brings this leadership to the Genesys self-service portfolio for both
enterprise and mid-market customers. With the addition of the Angel
business, annual recurring cloud-based revenue is expected to exceed $85
million, making Genesys a leading player in the cloud contact
centre-as-a-service market.
“The addition of Angel brings a new level of multi-channel, self- service
solutions to existing Genesys customers and to the broader global market
where mid-sized companies are the norm,” said Paul Segre, President and CEO
of Genesys. “The combined power of Genesys and Angel will transform
cloud-based self-service contact centre solutions for businesses of all
sizes around the globe.”

“Angel is excited to team up with this world-class organisation,” said Dave
Rennyson, President of Angel. “Our innovative platform and go-to-market
strategy combined with Genesys’ technical leadership and worldwide channel
reach will further accelerate our ability to drive extraordinary value and
excellent customer experiences for both our existing and new clients.”

About Angel:
Angel is a leading provider of cloud-based Customer Experience (CX)
solutions for Interactive Voice Response (IVR) and Contact Centres. These
solutions enable organisations to quickly deploy voice, SMS, chat, mobile,
and Business Intelligence (BI) applications in the cloud. Angel’s philosophy
of Customer Experience (CX) First and data driven deployment of world class
customer solutions are built on an on-demand, software-as-a-service (SaaS)
platform and require no investment in hardware, software, or human
resources. Over 800 customers worldwide turn to Angel’s CX solutions to
delight their customers and their bottom line. To learn more about Angel,

About MicroStrategy Incorporated:
Founded in 1989, MicroStrategy (Nasdaq: MSTR) is a leading worldwide
provider of enterprise software, including the MicroStrategy Business
Intelligence (BI) Platform™, the MicroStrategy Mobile Platform™, and
MicroStrategy Applications™. MicroStrategy offers its technologies for
deployment in customer data centres and as proprietary cloud
services. MicroStrategy, MicroStrategy Business Intelligence Platform,
MicroStrategy Mobile Platform, and MicroStrategy Applications are either
trademarks or registered trademarks of MicroStrategy Incorporated in the
United States and certain other countries.

About Genesys:
Genesys is a leading provider of customer service and contact centre
solutions. With more than 2,000 customers in 80 countries, Genesys
orchestrates more than 100 million customer interactions every day across
the contact centre and back office, helping companies deliver fast and
optimal levels of customer service with a highly personalised cross-channel
customer experience. Genesys also prioritises the flow of work to back
office personnel resulting from any customer interaction, internal workflow
or business application, optimising the performance and satisfaction of
customer-facing employees across the enterprise.

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