G-CEM Announces Corporate Rebranding: Customer Experience Management Service Provider Launches New Look


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September 11, 2008 Global Customer Experience Management Organization (G-CEM), a Customer Experience Management (CEM) service provider, today announced the completion of its corporate rebranding efforts; including update of its flagship website: www.g-cem.org. The changes are effective immediately, and the old name GCCRM will be faded out and all future business activity of GCCRM shall refer as G-CEM.

The rebranding initiative is accompanied by a new suite of logo, visual identity and tagline: create effective customer experience. G-CEM will continue to build on its position as a pioneer in innovating and creating CEM frameworks, methodologies and tools for enterprises and businesses. The new name G-CEM, which synchronizes Global Customer Experience Management, is chosen for three major reasons: it better reflects the core focus and expertise of the company; it better reflects the geographical distribution of the clients and partners; and it symbolizes a progression and smooth transition of the old name.

The rebranding will bring growth opportunities as G-CEM continues to expand the scope of its service offerings across the customer experience management spectrum. These include corporate training service, certificate program, assessment & survey tools and experience design and innovation.

We wanted to create a cohesive transition that will extend the goodwill we have built with our customers and partners. We hope the new change emphasizes our dedicated efforts to providing expertise knowledge and tools that help enterprises to enhance experience effectiveness,” said Sampson Lee, president, G-CEM.

About G-CEM

G-CEM helps companies to create effective customer experience. Our patent-pending methodologies combine the art and science of Customer Experience Management (CEM) in experience innovation and assessment. G-CEM runs the world-leading CEM certification program in London, Amsterdam, Dubai, Shanghai, Hong Kong, Singapore, Sydney and San Francisco with clients from 34 countries in five continents. www.G-CEM.org is the only bilingual CEM portal in the world, serving 117,000 business executives with exclusive CEM white papers, research reports and articles contributed by our 15 International Partners.

Customer Experience Management (CEM) Methodologies
The Branded CEM Method deploys time-tested theories and uncommon principles in a structured approach for experience design and innovation. The X-VOC Research Method evaluates touch-points’ effectiveness in deriving positive emotions and brand differentiation. The Purchase Experience Assessment and Optimization Method improves sales performance by identifying the critical moments during a buying process. The three U.S. patent-pending methodologies synergize one another in Service, Marketing and Sales to create an effective experience to your target customers. Our CEM Services include: Workshop: Learn Methodologies and Build Process Model; Assessment: Evaluate Touch-points and Identify MOT; Innovation: Design Effective and Branded Experience. For details, please visit http://experience.g-cem.org

Customer Experience Management (CEM) Professional Certificate Program
The program is designed and co-delivered by 15 G-CEM International Partners from North America, Europe and Asia. Endorsed by 9 leading authorities from different continents, the program has proven success for its international track record, rich content and the complementary expertise offered by different trainers. For details, please visit http://cemcertification.g-cem.org

Customer Experience Awards Program
Since the launch in 2002, the annual awards program is acknowledged as an excellent platform to provide recognition, sharing and learning opportunities for industry practitioners of different disciplines, industries, countries and regions. The judging panel comprises global renowned CEM experts. For details, please visit http://awards.g-cem.org

For further enquiries:
Please contact [email protected]
Telephone: 8621.6132.9932 Fax: 8621.6132.9934
Website: http://www.g-cem.org


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