KXEN Positioned in the Visionaries Quadrant for Customer Data Mining by Gartner


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KXEN Positioned in the Visionaries Quadrant for Customer Data Mining by Leading Industry Analyst Firm

KXEN, the data mining automation company, today announced it has been positioned by Gartner, Inc. in the Visionaries Quadrant for customer data mining. The positioning is made in Gartner’s 2Q07 customer data mining Magic Quadrant report.

“We think this placement is recognition of how KXEN revolutionises analytics, delivering in hours the kind of results that traditional solutions take weeks or months to achieve,” says KXEN CEO Roger Haddad. “KXEN’s hundreds-of-models thousands-of-variables technology is crucial in applications where many customer-related decisions must be made quickly – for example, assessing the likelihood of attrition and taking immediate action.”

KXEN differs from traditional data mining vendors by providing high levels of automation for customer lifecycle analytics. KXEN transforms data mining from a highly specialist back room activity into an integral part of all customer acquisition, cross-sell and retention campaigns. KXEN users report up to ten-fold improvements in campaign response rates and data mining productivity.

To see the new Gartner report, visit: http://www.kxen.com/gartner_customerdatamining_mq

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