Gamestorming for Service Design


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As part of the kickoff for the Global Service Jam, Dave Gray was asked to offer some tips on how service designers could use Gamestorming. So he put together a few thoughts in this short video on Blip TV. It covers:

  1. Job to be done
  2. Customer Journey
  3. Service Networks
  4. Storyboard
  5. Back Stage
  6. Value Networks
  7. Closed Loop cycles
  8. Anticipate Disruption
  9. Think Together

Dave Gray is the author of Gamestorming a set of best practices compiled from the world’s most innovative people and companies, condensed into a lightweight, low-tech toolkit that applies tools and rules to the problems of collaboration and teamwork. The approach is a mashup of game principles, game mechanics and work. It’s a set of methods for inventors, explorers, and change agents. A practice made of people, paper and passion. It’s for people who want to design the future, to change the world, to make, create and innovate.

A short video describing Gamestorming:

Related information:
The New Names of Marketing are still PDCA
Group Therapy without a Word
The Common Thread of Design Thinking, Service Design and Lean Marketing
Games maybe your only chance to attract the best and brightest talent

Republished with author's permission from original post.

Joseph Dager
Business901 is a firm specializing in bringing the continuous improvement process to the sales and marketing arena. He has authored the books the Lean Marketing House, Marketing with A3 and Marketing with PDCA. The Business901 Blog and Podcast includes many leading edge thinkers and has been featured numerous times for its contributions to the Bloomberg's Business Week Exchange.


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