Fogg on Keeping Customers Engaged


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Next week’s podcast is with Nir Eyal, author of the book Hooked: A Guide to Building Habit-Forming Products. In the podcast, we discuss BJ Fogg’s work at Stanford on Behavior. This is a great introduction to how to create daily habits.

How would you change your habits around Customer Engagement?

How could you help create habitual use of your product/service by your customer?

Previous Post: Forget Big change, Start with a Tiny Habit

Republished with author's permission from original post.

Joseph Dager
Business901 is a firm specializing in bringing the continuous improvement process to the sales and marketing arena. He has authored the books the Lean Marketing House, Marketing with A3 and Marketing with PDCA. The Business901 Blog and Podcast includes many leading edge thinkers and has been featured numerous times for its contributions to the Bloomberg's Business Week Exchange.


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