Beloved companies make five decisions that mark their place in the universe with customers and employees.
Decision 1: Beloved Companies Decide to Believe
“We trust our customers. We trust those who serve them.”
Decision 2: Beloved Companies Decide with Clarity of Purpose
“Our iron-clad integrity and clarity guides the direction of our decisions.”
Decision 3: Beloved Companies Decide to Be Real
“We have a spirited soul, humanity in our touch, and personality that’s all ours.”
Decision 4: Beloved Companies Decide to Be There
“We must earn the right to our continued relationship with customers.”
Decision 5: Beloved Companies Decide to Say Sorry
“We act with humility when things go wrong. We will make it right.”
