Five Decisions to Transform into a Beloved Company


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Beloved companies make five decisions that mark their place in the universe with customers and employees.

Decision 1: Beloved Companies Decide to Believe
“We trust our customers. We trust those who serve them.”

Decision 2: Beloved Companies Decide with Clarity of Purpose
“Our iron-clad integrity and clarity guides the direction of our decisions.”

Decision 3: Beloved Companies Decide to Be Real
“We have a spirited soul, humanity in our touch, and personality that’s all ours.”

Decision 4: Beloved Companies Decide to Be There
“We must earn the right to our continued relationship with customers.”

Decision 5: Beloved Companies Decide to Say Sorry
“We act with humility when things go wrong. We will make it right.”

Republished with author's permission from original post.


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