FirstWave to Present at Return2Customer2008; Lisa Cramer to Share Expert Advice on the Advantages of Lead Scoring


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Contact: Meredith Smith, 678-672-3101
[email protected]


Lisa Cramer to share expert advice on the advantages of lead scoring

(ATLANTA, GA – August 22, 2008)

WHO: FirstWave, a provider of on-demand marketing automation solutions that generate, score and nurture leads for B2B marketers will present, exhibit and participate in a panel discussion at the Return2Customer Conference 2008.

FirstWave’s Chief Sales and Marketing Officer, Lisa Cramer, will present “Are All Clicks Created Equal?” During her session, Lisa will explain why all clicks are not created equal and how lead scoring can help determine which clicks matter in the lead scoring process. Participants will learn:

• What is lead scoring?
• What to consider before implementing a lead scoring solution.
• How to implement an effective lead scoring system.
• How to accurately measure results.

Lisa will also participate in a panel discussion on “Best Practices in Demand Generation” with other marketing automation experts. Panelists will share insights on best practices in demand generation.

WHAT: Hosted by CRMA Atlanta, BMA Atlanta, and DMA Atlanta; Return2Customer 2008 is an industry leading, star-packed conference that offers exceptional content, winning ideas and outstanding networking opportunities. This year’s Conference features over two dozen sessions and a wide range of expert speakers, led by Martha Rogers, acclaimed author and globally-recognized thought leader in customer-focused business strategy. Attendees will hear thought-provoking keynotes and participate in interactive breakout sessions. They also will enjoy ample networking opportunities and hear leading solution providers go head-to-head in showcasing their product functionality and customer success stories. Demonstrations and customer interviews will highlight an exceptional exhibit hall.

WHERE: Villa Christina – 4000 Summit Boulevard, Atlanta, GA 30319, 678-686-4272

WHEN: Return2Customer Conference: August 26-27, 2008
1) Lisa Cramer’s Session – “Are All Clicks Created Equal?” –
August 26, 4:00 – 4:45 PM

2) Panel Discussion – “Best Practices in Demand Generation” –
August 27, 1:15 – 2:15 PM

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Elizabeth Fairleigh
thE Connection, Inc.
[email protected]

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