Find & Engage Your Target Audience By Marketing Like Batman


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Besides a penchant for wearing capes, what does Batman have in common with B2B Marketers? If you look beyond the flashy moves and peculiar nocturnal behavior, you will see that the Caped Crusader is actually one heck of a marketer. With a message encouraging the citizens of Gotham to stand up to injustice and corruption, Batman inspired a city to take action.

So how can you better engage your audience? Like Batman, use data and technology to hone in on your target. Look beyond your raw audience figures and consider engagement metrics. Research and combine B2B social media with marketing analytics to determine if people are sharing your content, taking action and converting to prospects.

Click and view the infographic
to see what today’s B2B marketers can learn from Batman.

Republished with author's permission from original post.

Maria Pergolino
Maria specializes in Inbound Marketing for Marketo, leading efforts in adoption of social media channels for brand awareness and demand generation. She has worked in marketing for over ten years, and specifically in online marketing including social media, search marketing, and lead generation and nurturing for the past six.


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