Maria Pergolino

It’s Time to Audit Your Website’s Social Functionality

I have recently been using LinkedIn and Pinterest more than Twitter and Facebook. This didn't happen for any particular reason, it just evolved from participating where my friends were more active. Because of this, I decided that I wanted to beef-up the feeds...

Reactivating Your Database – Key Steps to Getting Your Leads to Re-engage

Marketers typically spend the largest chunk of their budgets on lead generation, in order to find potential customers. These names are often fast-tracked over to sales, and then tossed back to marketing if they are not yet ready to purchase. Marketing then...

Where to Find a Marketing Automation Expert

You're considering ramping up your marketing results by implementing a marketing automation system, but know you'll need to find someone to get things going. This article will explain why it might seem hard to find someone with the right skills, where to look for...

5 Often Missed Opportunities for Marketing Automation

Recently, Marketo hosted over 1200 people at our annual user conference, bringing customers, employees, industry luminaries, and prospects from all over the world together. To me, the greatest part of the event was hearing about how others were utilizing Marketo's platform, particularly everyone's unique...

Content Marketing is Now Visual – Are You Ready?

You've finally convinced your boss that content marketing is critical to your marketing strategy. You've found an editor that understands your industry. You've even purchased a marketing automation system to ensure that your content is seen by everyone in your database at the right...

The Inbound Marketing Multiplier: How to Maximize Your Inbound Efforts

Are you using a mix of inbound and outbound marketing for your lead generation efforts? You should be. Outbound marketing is any paid marketing – both online and offline – used to acquire new leads. It includes everything from trade shows to pay-per-click marketing...

9 Elements for a Successful Marketing Program Mix

Demand Generation Managers are responsible for finding and executing the program mix that is going to drive revenue for their organization. This includes selecting programs that are going to identify new leads and campaigns that are going to cause current leads in the system...

Can B2Bs Use Social Media to Improve Marketing Effectiveness?

Have you ever stopped to think which segment of marketers hold the bag on marketing effectiveness when it comes to social media? Many might think that B2Cs clearly leverage social better than B2Bs. However, the numbers show that B2Bs are making up...

What Stephen Hawking Can Teach You About Social Media Marketing Strategy

Rock stars become famous but physicists typically work in obscurity. However, Stephen Hawking, a physicist and cosmologist, is a celebrity. He's a fellow of the Royal Society of Arts in the United Kingdom and he was awarded the Presidential Medal of Freedom in 2009....

Where Social Media Marketing Fits In Your 2012 Budget?

Regardless of what marketers say about social media, the rubber hits the road at budget time when they have to put their money where their mouth is. For B2B marketers, social media marketing ranks seventh in terms of budget importance trailing old-fashioned postal direct...

What Galileo Can Teach Marketers About Lead Generation

Galileo Galilei (better known by his first name) was a scientist. He lived from 1564 to 1642 and was also a mathematician, astronomer, physicist, and even a philosopher. Einstein called Galileo the "father of modern science." One of Galileo's most important contributions to science...

How to Make Your B2B Marketing Breakthrough During the Holidays

For many, the holiday season translates to shopping, socializing and stress. Research shows we spend more time socializing and shopping in December at the expense of exercising. While many B2C connections are made during this month, B2B marketing professionals are challenged to get their content...

Algebra, Analytics & Automation for Marketing ROI

The three As: Algebra, Analytics and Automation. If you're not using these three concepts in your online campaigns and for determining marketing ROI, your numbers aren't adding up the way they could be. The concepts of algebra, analytics and automation can work together and be...

Game Theory for Marketing Automation

If you are a B2B marketer, you've probably heard the terms "game theory" or "gamification" in regards to advertising a few times. But what does gamification mean and what does game theory have anything to do with marketing? Game theory is a method for analyzing...

B2B Social Media Marketing Statistics to Ponder

Advertisers are constantly extolling the benefits of B2B social media for their business. Even professions and services beyond marketers think its one of the best things to happen to their marketing campaigns in years. But what are the numbers to know behind the most...

SEO in Lead Generation: 2012 Budget Analysis

Search engine optimization (SEO) is a main focus now of many advertising and marketing campaigns for businesses. After all, most leads these days tend to be generated online. Even so, various companies treat their SEO efforts very differently when it comes to how much they...

Marketing Automation in a Social World: Take Some of the Work Out of Online...

Problem: Social media is a "24 hours a day, 7 days a week" proposition, but your business is more like a 9-to-5, with the occasional 7-to-7 or more, situation. What is a social media marketer to do? Solution: Integrate your marketing automation process for use...

Formulas for B2B Marketing

When it comes to online B2B marketing, too many people fancy themselves an internet guru. They all claim to have the magic formula for optimizing leads, lead scoring and sales. And some of their techniques can get pretty complicated. Online B2B marketing efforts don't have...

Social Media In Demand Generation: Cracking The Mystery

So you bought into social media as a B2B demand generation channel. You built your company Facebook page, LinkedIn and Twitter accounts and you sat back and waited for the prospects to bang down your door. Alas, your name may be out...

5 Mobile Innovations to Motivate the B2B Marketer

More tools are available to forge a path on this new frontier The era of mobile access is here. Our lifestyle has become mobile, thanks to nearly universal hand-held devices. How people consume media has been fundamentally changed and with it, so must B2B marketing...

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