Figs makes dining an experience with a little something extra


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#473 in the Project comes from Aimee Lucas (@aimee_lucas)


“So my friend and I met at the mall this evening – a girl’s night out of wine, dinner, shopping that we try to do every 6 to 8 weeks. You may know that Todd English has teamed up with Macy’s and placed restaurants – named “Figs” – in some of their stores.

figs-300x268The one near us in Palm Beach Gardens, FL is one of those stores. Our first visit there was on a similar girl’s night about 6 weeks ago – and the waitress picked up on that it was our first visit which generated a visit to our table from the manager, a card for a free appetizer on our next visit AND free dessert that night – a decadent white chocolate bread pudding. We were sold.

So we headed back tonight – raved about the bread pudding causing our return, ordered our wine, free app and entree (to shared) and our bread pudding (to share) for dessert. Our poor waiter, Adam, comes back later in the meal after confirming we were ready for our dessert – sincerely apologetic and genuinely concerned that he was about to ruin our night with his news: they were out of bread pudding. But – he also showed up with another card for a free dessert on our next visit with a note on the back of the card from the manager. It wouldn’t have ruined our night – we still had a lovely meal – and it certainly wasn’t anyone’s fault they had a run on their bread pudding. But they stepped up on both visits, gave us little extras we hadn’t expected and I’m pretty sure that there are going to be a string of girls nights back at Figs – despite a limited menu that if it weren’t for their lagniappe service would probably have us dining at different locations each time.

Today’s Lagniappe (a little something extra) – Speaking of Figs, here is a funny bit from Brian Regan on Fig Newtons:

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

Where is the lagniappe in your marketing? What’s Your Purple Goldfish?

Download the FREE eBook here

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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