Following are all the tasks I feel that small business owners, entrepreneurs, and direct sales professionals need to have in place to maximize their use of Facebook for business. This list assumes you have a Fan Page and #4-12 apply to Fan Pages only. Do you have any to add? Leave them in the comments!
- Use an extended profile picture.
- Fill out the “write something about” boxes on Profile and Fan Page.
- Fill out all sections of Info tabs on Profile and Fan Page.
- Create a Welcome page using Static FBML, and set it to default for non-fans.
- Create a Subscribe page using Static FBML and e-news code, then move to sidebar.
- Use involver.come to create YouTube channel/favorites tab.
- Get a custom username for both Profile and Fan Page.
- Install buttons/boxes/widgets for the Fan Page on other websites and e-news.
- Use Networked Blogs to pull in blog feed as it’s published.
- Add LinkedIn Profile app to put the LinkedIn button on your Fan Page’s sidebar.
- Connect Fan Page to Twitter account (one way – going to Twitter)
- Post Events from Fan Page, then Share/Invite to Profile connections as well.
