Former NetSuite, SalesLogix Leader Joins Small Business CRM Provider Infusion Software


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Software industry veteran Adam Ross joins Infusion as Vice President of Business Development

Phoenix, AZ (January 10, 2007)—Infusion Software, the leading provider of CRM software for True Small Businesses (TSB) today announced a major step in strengthening and expanding its executive team with the addition of Adam Ross as Vice President of Business Development. In this role, Ross will oversee all aspects of business development including channel partnerships and strategic alliances for Infusion Software.

Ross will lead the company’s overall business development initiatives that will greatly increase the visibility of Infusion to trusted advisors, Infusion Certified Consultants, third-party independent software vendors, embedded software partners and key strategic alliances.

“We are thrilled to welcome Adam to Infusion’s senior management team,” said Clate Mask, President of Infusion Software. “Adam’s 15 years of software industry expertise clearly strengthen our leadership team, and will help us build out our partner programs to allow us to further reach and provide value to the millions of true small businesses in the U.S.”

Prior to Infusion, Ross was the Vice President of Channel for NetSuite Inc., where he oversaw all aspects of Americas Channel strategy for NetSuite, Inc. As a result of his leadership, the Americas Channel division significantly increased revenue and increased the number of VAR’s selling the NetSuite product line. Prior to NetSuite, Ross served as National Sales Director for Best Software’s CRM division. While at Best Software, Ross oversaw all aspects of revenue production for the CRM division of the company. As a result of his leadership, the CRM division significantly increased revenue for its CRM sales while drastically reducing operating expenses.

“Infusion is one of those rare companies that has the right combination to win,” said Ross. “The management team is smart and aggressive. They have a web-based product that meets the needs of the true small business, a market that everyone in software knows is deeply underserved. And they have the backing of a proven venture firm like Mohr Davidow. That’s a clear winning combination, and I look forward to helping drive the company’s growth.”

A proven leader with deep software industry roots, Ross was one of the first 20 employees at Interact Commerce Corporation, SalesLogix’s parent prior to its’ acquisition by The Sage Group PLC, known as Best Software in North America. Prior to his National Sales Director role at Best Software, Ross was Manager of Strategic Accounts. In this role he focused on Fortune 1000 customers. Before that, Ross was Director of Strategic Alliances with Sales Performance International, the makers of market leading Solution Selling sales methodology based in Charlotte, North Carolina.

About Infusion Software
Infusion Software helps True Small Businesses (TSB) grow fast by centralizing, organizing and automating their marketing, sales and customer management, which results in lower labor costs, increased lead conversion and greater lifetime customer value. Unlike any other CRM software on the market today, Infusion CRM is the most comprehensive, active CRM built specifically for marketers, entrepreneurs and successful small businesses that recognize marketing and automation are necessary to achieve fast, profitable growth. Infusion CRM comes standard with critical modules including: automated lead nurturing (aka “drip marketing”) campaigns, e-commerce, email marketing, click tracking, lead capture, billing and collections and other functions of sales, marketing and customer service that are not found in other CRM software programs. The company, founded in 2001, is privately held and headquartered in Arizona. For more visit


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