Evoking Emotions & Reigniting Brand Connections through Experiential Marketing


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Singapore, November 24, 2009 – Today’s marketplace is cluttered with
products and services, and heavily packed with diverse marketing efforts in
place to entice and attract consumers. Brands are now confronted with the
challenge to differentiate themselves, forge connections and evoke emotions
in consumers. In order to beat the marketing rat race and emerge as industry
tops, marketers must move beyond merely drawing eyeballs to their brands, to
forging lasting relationships that translate into sales and customer

Pacific Conferences is organising a 2-day conference on “Experiential
Marketing” from 25 – 26 January 2010, in Singapore, to equip marketers with
current experiential marketing skills and insights to enhance brand
experience and connect with customers.

This conference will analyse the current landscape and potential of
experiential marketing in Asia today. In-depth experiential marketing
insights and applicable strategies with the incorporation of authenticity,
user-generated content, design considerations and campaigns that awakens
consumers’ curiosity to enhance connections and brand experience with
consumers will be shared at the conference. These will be substantiated with
case studies from and of a myriad of industries including the FMCG,
Entertainment, Automotives and Travel & Hospitality.

Highlighting the need for marketers to look into and implement experiential
initiatives in their marketing strategies, Erik Hauser, VP/ECD of Euro RSCG
Impact and the Founder of The Experiential Marketing Forum mentioned that
“Traditional marketing theories and practices are rapidly changing and
becoming less relevant,” and “Moving forward, experiential marketing is a
fundamental basis for the future of marketing strategy.”

Determine key Asia-cultural drivers and pick up implementation experiential
marketing strategies from the Managing Director APAC, Luke Nathans, from
iris Experience, through the case studies of Sony Ericsson and Heineken from
the conference. Also, find out how Disney Channels Southeast Asia’s 360
degrees campaign created immersive experiences that encourages active
participation from their target audience with the Director of Integrated
Marketing, Jennifer Ng. Practitioners and consultancies will illustrate,
with case studies, what marketers need to know about experiential marketing,
and share success stories and vital insights pertaining to experiential

Other speakers in this conference include General Manager, Kenny Lim, from
Club Med Singapore who will be presenting on how Club Med made intangible
benefits tangible to entice customers and enhanced their overall experience.
Experiential Director, Tanya Wilson from Kult endeavours to clear the
misconceptions of events and experiential marketing, demonstrating the
impact of user-generated content with case studies of global brand, Yahoo!
and the successful Tiger Translate campaign. The Regional Managing Partner,
Nihar Das, from MediaCom will be sharing the accredited Gillette campaign, a
Cannes Gold winner of 2009, as well as the People’s Choice award in the
Festival of Media at Valencia. Key learning points from this award-winning
case study in particular to overcoming fundamental barriers to brand growth
will be drawn.

This conference will allow delegates to pick up relevant and current
experiential marketing strategies that excite, enhance brand experience and
create long-term relationships with customers.

Conference Details can be found below:

Title: Experiential Marketing Conference

Date: 25 – 26 January 2010

Time: 9 am – 5 pm

Venue: Sheraton Towers, Singapore

About Pacific Conferences

Pacific Conferences specialises in organising business conferences aimed at
providing interactive, insightful information and analysis about issues
facing businesses in Asia-Pacific. Our conferences are developed through
thorough research and a deep understanding of the critical concerns facing
industry professionals. They are addressed by experts and leaders who have
deep knowledge and practical experiences in their respective areas.

More information may be found at www.conferences.com.sg.

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