Essential Pages Your Website Must Have To Be Ranked Well in Search Engines


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I’ve been spending a lot of time looking over websites not ranking in Google I see a mistake fairly often that is easily corrected.

Search Engines won’t rank you as well if you are missing the following pages.

Important Pages You Must Have

  • A contact us page
  • A privacy policy page
  • An About Us Page

It’s true. So if you don’t have those pages on your site then you are letting your competitors take your rankings.

The reason that this is so important for search engine optimization is because Google only wants to rank quality websites that have real businesses backing them. If a search engine spider is trying to identify a thin affiliate site or autogenerated website, it looks for signals indicating authenticity and quality. If you are trying to hide your identity or conceal company details this does not send a signal that your website should be presented to potential searchers.

Other SEO signals you can use to show search engines that you are a quality business and should have a high ranking are leaving WHOIS data unprotected and use real company information. It is common for scammers to hide the WHOIS domain name registration contact details so people cannot complain to them. Make your site trustworthy and present as much company information as you can by being open, honest and forthcoming with company details and product information.

Providing a detailed customer service page, comprehensive instructions on how to get product information or return products are new social signals that Google and the other search engines are using to rank websites.

SEO is evolving, and to compete you need to open up.

Republished with author's permission from original post.

Cayley Vos
Cayley Vos is the owner of Netpaths and has developed websites, from concept to on-line deployment, since 1997. His grasp of internet capabilities is reinforced by 15 years of computer experience. Cayley has an especially effective ability to explain to clients a project's technical design requirements and potential technical solutions in readily understandable terms. Expert in search engine optimization and obtaining top placement in Google and other major search engines.


  1. The first date when I see this info. I’m reading SEO blogs and I never heard about a relation between those three pages and search engines…

    Cayley, do you have a source, or someone else that believes those 3 pages counts when we talk about seo?
    I’m not an english speaker, imagine that google needs to have in it’s algorithm each of those keywords.

    I don’t believe it and I explain what. If my company is named… Kavalla (arbitrary name), Instead an ‘About Us’ I can write About Kavalla.

  2. Ohh, I almost forgot… search on youtube and see what Matt Cuts say about using underscores in your URL. I don’t remember video’s name, maybe something like “underscores vs dashes in url”.

    I can see that you have underscores, after you will see that video I’m sure that it will have a big impact on you.

    Thanks for those tips, I will search on seo blogs to see if any of those seo’s are using this technique!


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