Eric Interviews Microsoft’s Mikko Ollila


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When I had the chance to interview Mikko Ollila, senior product manager for Local Search at Bing, I was excited. Bing has done some nice things with their local search experience, and I wanted to learn a bit more about it.

Our discussion quickly shifted into a review of how Silverlight enables immersive experiences. The affect is really cool and worth a closer look, if you have not already looked at it. Consider the process you go through when you get directions to some place you have not been to before. With a few clicks in Bing Maps you can go from seeing a place a map, to getting directions, to seeing what the place looks like. In addition, you can move around the neighborhood around the place you searched on to see what is nearby.

Bing is also reaching out to developers to get them to create map applications based on Bing Maps. Partnerships also are playing a big role in the Bing strategy. Their recent announcement with Facebook is one example of this. Much more in the interview than this, so check it out!

Republished with author's permission from original post.

Eric Enge
Eric Enge is a partner at Stone Temple Consulting (STC), which has been providing SEO Consulting services for over 5 years. STC has worked with a wide range of clients, ranging from small silicon valley start-ups, to Fortune 25 companies. Eric is also co-author of The Art of SEO book.


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