Entellium Launches Seamless Integration Services, Powered by Boomi On Demand, for Small Business Market


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Rave Integrate Offers Entellium’s CRM Customers Simple, Cost-effective
Solution for Quickbooks® Integration

SEATTLE, Wash., and BERWYN, Pa. — July 15, 2008 – Entellium, a global developer of on-demand customer relationship management (CRM) software for small businesses, and Boomi, the market and technology leader for on-demand integration, today announced that Entellium is using Boomi On DemandSM to power Entellium’s Rave Integrate service offering. This service will provide Entellium CRM small business customers a broad set of integration capabilities with other Software-as-a-Service (SaaS) and on-premise applications at a very low total cost of ownership. Small businesses will benefit from the simple, seamless ability of Entellium’s Rave Integrate service to link data between applications without relying on the need to adopt an expensive and complex developer platform that is typical with enterprise applications.

Available in Fall 2008, the first pre-packaged integration service offered by Entellium will feature a visual, easy-to-use interface that makes it simple for small businesses to automate routine activities between Rave CRM solutions and Quickbooks® without the need for expensive programming and IT support. The service will help customers save time, ensure information is up to date, and prevent errors caused by the manual duplication of data.

“Boomi shares our passion to drive innovations that enable small businesses to exceed their goals,” said Paul Johnston, CEO and president of Entellium. “We are relentlessly focused on providing our small business customers straightforward solutions such as Rave Integrate that remove obstacles to adoption. By teaming up with Boomi, we are providing powerful integration capabilities that will help them realize all the business benefits that come from an integrated delivery without the time and expense associated with implementing complex integration solutions.”

Additionally, Entellium will resell Boomi On Demand to customers that need integration between Rave CRM and other applications, such as enterprise resource planning systems. Entellium’s Rave Integrate service will enable customers to integrate SaaS and on-premise applications through the Web without the burden of installing and maintaining additional software or hardware.

According to Laurie McCabe, vice president of SMB Insights and Business Solutions at AMI-Partners, “Entellium’s new pre-packaged integration service helps SMBs push through the integration knothole and get more value from both their Entellium and QuickBooks solutions. By enabling customers to flexibly link processes between the two applications, the Boomi On Demand service can help customers streamline business processes without breaking the bank.”

Boomi On Demand removes the integration barrier to SaaS adoption that many small businesses face by providing customers with a powerful solution that comes at a fraction of the price of traditional integration software. In addition, since Boomi On Demand is a SaaS application itself, integrations are built and deployed on the Web via simple drag-and-drop.

More information about Rave Integrate and the Rave CRM solutions suite is available in an online press kit at http://www.entellium.com/news/presskit.

About Boomi
Boomi is the market and technology leader in on-demand integration. Boomi’s patent-pending technology enables any combination of SaaS and on-premise integration to be accomplished directly from the Web, eliminating the burden of installing and maintaining software packages or hardware appliances. Highly embeddable, scalable and distributable, Boomi’s architecture is being used to power the SaaS ecosystem including application and data integration, platform-as-a-service and cloud computing, and hosted business intelligence, mashups and analytics. Boomi’s unique “pay-per-connection” model allows organizations to pay for only the connections they deploy at a fraction of the cost of traditional on-premise integration solutions. For more information about Boomi, visit www.boomi.com.

About Entellium
Entellium delivers on-demand Customer Relationship Management (CRM) software to small businesses worldwide. Entellium software helps sales, marketing and support teams capture more leads and streamline sales processes so they can win more deals and create successful relationships. Company products include: Rave Plus, Rave Complete, Rave Insight, Rave Marketing and Rave Integrate. Founded in 2000, Entellium is headquartered in Seattle, Washington, and maintains a global research and development office in Kuala Lumpur, Malaysia. For a free trial and more information, visit www.entellium.com.

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Boomi, Visual Integration Technology, Boomi On Demand, Atom and their respective logos are the registered or common law trademarks or service marks of Boomi, Inc. in the United States and other countries. All other trademarks and service marks used in this publication are the property of their respective owners.

Intuit and QuickBooks are trademarks and service marks of Intuit Inc., registered in the United States and other countries.

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