Entellium Reinvents the CRM Experience for Small Business with New Rave Solutions


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Rave’s Compelling Game-Like User Experience and Strategic Insight into Sales Trends Answers Question “How Can I Spend My Time Most Profitably Today?”

SEATTLE, WA – July 15, 2008 – Entellium, a global developer of on-demand Customer Relationship Management (CRM) software for small businesses, today announced the introduction of Rave Plus and Rave Complete, new CRM products within its Rave solutions suite. Rave Plus and Rave Complete offer a reinvented user experience that is highly intuitive and customizable, fits the needs of small business, and provides sales professionals with instant insight into sales trends so they can focus their efforts on the most profitable deals.

“Entellium’s focus on small business led us to take a totally new, unique approach to CRM design away from traditional, uninspiring business software,” said Paul Johnston, president and CEO of Entellium. “The new Rave suite is the result of extensive research about what makes small businesses tick, combined with a passion to provide a powerful product that does more than present and store data. Our industry has rallied around Software-as-a-Service, and more recently, the developer and platforms. We’ve decided to rally around the sales person with a revolutionary new approach, and our customers are loving what we have done with their enthusiastic adoption of the newly designed Rave.”

Built on smart client technology, Rave is the only CRM solution that gives each salesperson the ability to fluidly personalize their user experience in order to show only the information they want and need, where and when they need it, all with seamless online and offline access at lightning speeds.

Rave also showcases Entellium’s GID (gamer influenced design) approach with the addition of a “leader board” that fuels the salesperson’s competitive spirit by providing up-to-the-minute individual and team performance statistics, information that is typically buried in reports. Other game-inspired features, such as user-defined star ratings and pre-built best-practice workflows visually guide salespeople to the most profitable opportunities, so they can focus on the deals they’ll most likely win first.

CRM Solutions that Fit Small Businesses: Easy, Not Enterprise–Powerful, not Pint-Sized
Extensive research has given Entellium a deep understanding of the issues facing small businesses every day. Much attention was paid to the need to offer a low total-cost of ownership, ease of use to create a product sales people will want to use, the ability to personalize, as well as providing solutions that are easy to install and integrate without requiring a full time IT resource. Entellium used this information to design Rave specifically for small businesses that have outgrown their homegrown solutions and can benefit from CRM, but may not have the time, expertise or financial resources to install, learn and maintain enterprise-like CRM systems.

“We’re very pleased with Rave and all the possibilities it provides,” said Brian Lewis, sales manager at InTech Environmental Canada. “Right from the homepage I’m able to quickly see what opportunities are open that week or that quarter. Rave is easy to use and because it’s resident on my machine, I don’t have to be online to access the data. Cost is a concern to everybody and Rave has the added advantage of also being a hosted program, so you don’t have to have your IT guy show up every day.”
Rave can automatically import data from other systems, helping small businesses save time and money. In fall 2008, Entellium will also offer Rave Integrate that will enable easy integration with other small business applications such as QuickBooks® without the need for IT support.

The Rave CRM solutions suite includes:

• Rave Plus– designed for companies with sales teams of one to five representatives, Rave Plus is perfect for companies that are just getting started defining and automating their sales process.

• Rave Complete – designed for companies with sales teams of six to twenty, Rave Complete offers all the features of Rave Plus, with additional capabilities that help small businesses manage leads more effectively, streamline sales processes, and gain greater visibility into sales forecasts and sales team execution.

• Rave Insight– included free of charge with Rave Complete, Rave Insight is powered by a built-in data warehouse that provides advanced reporting, analytics and benchmarking to help customers understand business trends and gauge business’ performance on a number of key metrics. For the first time, small businesses can compare their performance against a database of best-in-class metrics.

• Rave Marketing – available as a power-up to Rave Complete, Rave Marketing helps small businesses create highly effective email campaigns and multi-touch marketing programs, and provides real-time campaign reporting.

Right for You Support 24/7
Entellium supports small businesses at every step with the Rave Support Playbook.
Along with free 24×7 live chat support, the Playbook offers free on-demand user guides, “Get Started” workshops and more. Entellium also offers affordable phone support, product and business consulting, and data migration consulting services.

More information about the Rave CRM solutions suite is available in an online press kit at http://www.entellium.com/news/presskit. To see a demonstration of Rave, visit http://www.entellium.com/rave/products/flash/.

About Entellium
Entellium delivers on-demand Customer Relationship Management (CRM) software to small businesses worldwide. Entellium software helps sales, marketing and support teams capture more leads and streamline sales processes so they can win more deals and create successful relationships. Company products include: Rave Plus, Rave Complete, Rave Insight, Rave Marketing and Rave Integrate. Founded in 2000, Entellium is headquartered in Seattle, Washington, and maintains a global research and development office in Kuala Lumpur, Malaysia. For a free trial and more information, visit www.entellium.com.

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