Enhanced Software Enables Marketers To Prove Value of Campaigns


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Market2Lead’s Latest Version First to Show Links between Marketing and Larger Deals, Quicker Sales

SANTA CLARA, Calif. — March 24, 2008 — Market2Lead, a provider of software-as-a-service (SaaS) B2B automated marketing solutions that accelerate demand and revenue growth, announced today new enhancements that help marketers demonstrate that marketing-influenced opportunities not only take less time to close but also increase deal size. More than 40 new data mart-based marketing analytical reports included in Market2Lead’s spring 2008 software release enable marketing executives to document these and other marketing benefits. In addition, the new release makes it easier for marketers to automatically import large amounts of contact data from external data sources and makes available ExactTarget’s email messaging web services via Market2Lead’s multi-channel lead nurturing solution.

Market2Lead CEO and Co-Founder Geoff Rego said, “Proving quantitative and substantive marketing value has been a perennial quest for marketing executives. Our spring 2008 software release makes that possible. In addition, our software’s new analytics capability increases a marketer’s ability to perform analysis across several different dimensions. By providing more granular data, it helps marketers find patterns and better determine what works and what doesn’t. As a result, marketers can provide sales representatives with better qualified leads that are closer to a purchase decision and ready to make larger investments. We’ve increased both the breadth and depth of information available to marketers – information marketers can use to gain closer cooperation from sales departments.”

One example of a report that’s new in Market2Lead’s spring 2008 release is Opportunity Stage Trending by Campaign by Month. For each marketing campaign, this report visually depicts the number of opportunities that are at each of several stages in the sales process during each month of the campaign. For example, a marketer can see how many opportunities produced by the campaign are at the “evaluation” stage, how many are at the “business negotiation” stage and how many have resulted in sales this month as compared to all previous months. The report enables the marketer to easily identify which campaigns result most quickly in sales and which result in the largest sales.

In addition to the new analytics reports, Market2Lead’s spring 2008 software release provides role-based analytics dashboards. They enable CEOs to receive dashboards based on different key performance indicators than dashboards presented to CMOs and marketing operations workers. Market2Lead offers pre-configured dashboard templates that are changeable by users.

Market2Lead has also enhanced its contact data integration (CDI) function, which is unique in the marketing automation market. The software enables marketers to import large amounts of prospective customer data from offline sources, such as trade show attendance lists, etc. Such imports are sensitive to bad data, meaning that if one record in a database of 1,000 records has inappropriate data in one field, the entire import can fail. Market2Lead’s enhanced CDI function provides marketers greater transparency into the import process, helping them see and correct specific data problems.

Market2Lead’s spring 2008 software release also implements integration with ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions. This enables Market2Lead customers to benefit from the high availability, scalability to handle huge transaction volumes and the best deliverability in the industry that ExactTarget provides.

Market2Lead’s on-demand smart marketing automation platform increases revenues by:
• Provisioning the industry’s most holistic and powerful data mart to boost sales by consolidating disconnected marketing and sales information into a single source of actionable business truth.
• Aligning the sales and marketing funnels, continuously nurturing leads until they are sales-ready.
• Enhancing prospect insight and lead quality through its smart, progressive profiling system.

The spring 2008 version of Market2Lead is available to all users immediately.

About Market2Lead
Market2Lead, Inc. provides automated marketing solutions to help companies generate better, qualified leads and close more sales. Market2Lead accelerates demand and revenue growth by enabling marketers to effectively nurture leads through the sales cycle and contact, cultivate, convert and close more business. The company’s solutions enable leading enterprises and small businesses to progressively gather deeper insight into individuals, their needs, and their purchase intentions. Market2Lead is a privately held company headquartered in Santa Clara, California. For more information please visit www.market2lead.com.

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© 2008 Market2Lead Inc., Market2Lead Enterprise Edition, TurboWeb2Lead and the Market2Lead Logo are trademarks or registered trademarks of Market2Lead, Inc. in the United States and/or other countries. Other brand and product names are trademarks or registered trademarks of their respective holders. Information is subject to change without notice. All rights reserved.

For additional information:

Maureen Miller
Total Marketing Concepts, Inc.
[email protected]

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