Engage customers with Hashtag Walls


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It seems like every other day there is a new trend or fad, that businesses and event organisers are supposed to cotton on too. Some of these are a passing phase, whereas others grow stronger and more popular by the day.

Hashtag walls are certainly the latter, having seen a huge increase in popularity over the last year. More and more business owners, along with event organisers, looking for creative ways to impress their guests. Let’s take a look at Twitter and Instagram hashtag photo walls, what they are, and what their benefits are.

What are Hashtag Photo Walls?
A hashtag photo wall is quite a simple concept, yet it never fails to impress guests at an event. The ‘wall’ itself is usually in the form of a TV screen or projection, that shows tweets and pictures of the event as it is happening.

Guests can take their own photos and send their own tweets in regards to your event, which will then be shown on the ‘wall’. All the event organiser needs to do is advertise which hashtag will be used for their soiree, then let the guests do all of the hard work. The specialist software will find any Twitter or Instagram posts with the chosen hashtag, before showing them all on the big screen. Guests will love that their tweet or picture is being shown to the entire event!

What are the Benefits of Hashtag Photo Walls?
So, what exactly is the point in this? Well, there are dozens of benefits to having a hashtag photo wall at your event. Let’s take a look at just a select few of them:

● Excite and engage your guests – There is something so thrilling about seeing your tweet or picture on the big screen. You’re guaranteed to get a few laughs and squeals of happiness, when a guest’s selfie is shown. People will use the hashtag photo wall as a talking point, which may even present itself as an icebreaker. Your guests will thoroughly enjoy themselves, whilst also integrating with each other more. This will ensure a long lasting memory of the night.

● Free promotion for your event – Once guests know that their pictures or tweets will be shown on the big screen you will find the social media engagement starts to rocket. Everyone wants to see their face on TV! This will ensure plenty of people are talking about your event or business, on the top social networks. It is effectively free promotion for your event, with all of your guests doing the tweeting and ‘instagramming’.

Hashtag photo walls are only going to grow in popularity even more over the coming years. Especially with programmes on TV bringing them into the limelight.

To have a hashtag wall at your event there are plenty of options. Either subscribe to one of the many online services, or contract a specialist in this area.

Philip Atkinson
Principal photographer at London (UK) based photography company Ignite Images. Ignite Images primarily serve the corporate and events market in the whole of the UK.Being a small company Philip is also Chief Financial Officer, Marketing Executive and Social Media Specialist!


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