Empire State College Converts to Intelliworks Orion To Enhance Relationship Management and Marketing Efforts


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Rockville, MD — March 5, 2008 — Intelliworks, Inc., a leading provider of relationship management and marketing software built specifically for higher education, today announces that Empire State College, of the State University of New York (SUNY), has selected Intelliworks Orion software to manage its recruitment and marketing communications programs.

“We were able to adapt Orion to meet our marketing and recruitment management needs with almost no constraints,” said Jeff Handler, assistant vice president for enrollment management at Empire State College. “The ability to configure a customized system across 35 locations puts Orion head-and-shoulders above other CRM applications I’ve seen.”

Empire State College is designed for adult learners pursuing associate, bachelor’s or master’s degrees, and offers flexible programs, including distance learning. The college will use Intelliworks Orion to manage the recruitment process, plus create and track marketing campaigns for each of its 35 undergraduate and graduate locations throughout New York State, as well as its programs overseas and online.

Todd Gibby, CEO, Intelliworks added, “We are pleased to be chosen by Empire State College because of the leading role the college plays in offering flexible programs to adult learners. Orion is built to meet the needs of a variety of academic programs, and it is particularly well-adapted to programs catering to non-traditional students because of its configurability and low cost of entry. Empire State College will be able to integrate its contact management and marketing activities easily into a single system with limited use of IT resources.”

About Empire State College
Empire State College is the largest arts and sciences college within the State University of New York. The college is accredited by the Middle States Commission for Higher Education and is the largest online learning provider in the state. Empire State College counts 53,000 graduates since its founding in 1971, and annually enrolls 16-17,000 adult students.

About Intelliworks
Intelliworks, a leading provider of relationship management and marketing software for higher education, enables institutions to communicate effectively with prospects, applicants, students, and alumni. Orion’s Web-based technology helps admissions and enrollment personnel improve operational efficiency because of its configurability and flexibility. Leading institutions around the globe leverage Intelliworks’ solutions to generate revenue, increase enrollment and enhance departmental performance. Please visit http://www.OrionOnDemand.com.

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