Edgy Technology: Quantcast Profiles your Audience


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“Who really cares?”

We’ve all asked ourselves that that question at one time or another.  Right?

You are busy in your cause and sometimes it feels like it’s hard to connect with the community.  You hear them.  You just can’t see them.

This is even more true with with Twitter [my link] and Facebook [my link] and the rise in virtual relationships.

Knowing more about your audience, let’s you provide any more value.

  • You can help the audience find other like minds within the group.
  • You can add targeted participants that are currently missing from your audience.
  • You can keep your message simple and targeted knowing that everyone there wants to be a part of the discussion.

Enter Quantcast — an edgy technology.

The tag line sums it all up: “It’s your audience.  We just find it.”

That’s exactly what it does.  And getting started is a breeze.

You can create an account — or not.  (How about that for edgy?) For profiling your audience at an intimate level you will need to create your account and then place a special Quantcast tag on your site so that it can gather data for you.

And gather data it does.  Take a look at the data you get for Weather.com:

That’s actually not everything.  Just the stuff I could squeeze into a screen shot.

There is so much data here that Quantcast put together a tutorial to help you know what you are looking at.  (Which was so helpful I spent 30 minutes reading and learning the ins-and-outs of  everything.  Super helpful…)

Let’s take a look at each section.

Website Traffic.

This is pretty similar to what you could expect from Google Analytics.  The raw number of people coming to the site and from where.  You can look at it per day, per week, or per month.  And then you can specify the amount of history you want to view.  And you can compare it to other sites that you know are competitors.

That’s pretty handy.

US Demographics.

This is where Quantcast starts to get interesting.  You can get some really interesting info.

Imagine knowing the gender, age, race, education, number of kids, and income of your audience.  That’s exactly what you get.  And then to take it one step further, Quantcast puts those on an index comparing your numbers to the average website on the internet.

So for Weather.com, the website attracts mainly white, rich people who have multiple college degrees and are slightly older, without any kids. (The description alone is pretty edgy…)

Do you know that much about your audience?

Targeted Audience Profiling.

Quantcast also allows you you to see how “sticky” your audience is.

In this case, Weather.com has mostly casual traffic.  Only 2% of the audience visit the website 30 times a month or more.

The business activity is even more helpful.  You can see what businesses are visiting your site.  Imagine knowing that a prospect was actually looking through your site.  How valuable would that be?  It’s all there.  And easy for you to see.

Custom Searching.

If you aren’t happy with how Quantcast presents your data, you can do it your own way.  There are dozens of filters you can chose from.

You can use gender, age, race, education, number of kids, and income of your audience in an combination to see exactly is a part of your community.  And how active they are.

Audience Likes.

Want to present the right offer to your community?  Want to partner with another community that might like what you have?

Guess what? Quantcast will tell you that too.  It tells you exactly where your audience likes to hang out online.

But enough about me telling you about this technology.

It’s all just a mouse-click away.  So, go check it out for yourself.

Get to the edge of the conversation faster with Quantcast.

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Republished with author's permission from original post.

Dan Waldschmidt
Speaker, author, strategist, Dan Waldschmidt is a conversation changer. Dan and his team help people arrive at business-changing breakthrough ideas by moving past outdated conventional wisdom, social peer pressure, and the selfish behaviors that stop them from being high performers. The Wall Street Journal calls his blog, Edge of Explosion, one of the Top 7 blogs sales blogs anywhere on the internet and hundreds of his articles on unconventional sales tactics have been published.


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