Edgy Technology: Chocolate is Super Sweet from Chocri


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It’s chocolate at it’s finest. Exactly the way you want it.

Quite literally, in fact.

And it’s all because of the wonders of edgy technology.

You log onto Chocri.com and you are treated to limitless possibilities.   There are four different types of chocolate to start with and over 100 different add-ins to make your perfect chocolate.

You can pick from 30 different fruit choices,  dozens of grains, amazing spices, and your standard (and not so standard) nuts.  And get ready to go crazy.  You can get bacon in your chocolate or rose petals, lilacs, or even — real gold flakes (if you have a “Solomon Complex”).

I am waiting for them to add a Cheeseburger to the list of options (that would be really “edgy”).

It’s wonderful.  Every girls dream. (and a great tool for anyone looking for exotic swag)

What really impressed me was how easy it was to use.  I got on and created 5 or 6 bars in less than 2 minutes.  It’s cool.

And it’s pretty “edgy”.  When was the last time you could walk into Godiva and tell them you want your chocolate your way?

In fact, when was the last time that you could order your sweets from your laptop and get this good of service – and options?

Why didn’t someone think of this earlier?  That’s the big question.

You would think that giving people what they want from the ease of their own mobile device would be a dead simple “blow-away” business strategy.

And yet, it looks like Chocri is making it a super sweet user experience to design your own chocolate.

What Lessons Can We Learn?

  1. Give the customer what he is willing to pay for…
  2. Create exotic options that your customer can choose…
  3. Make it easy for customers to do business with you…

That’s all.

You know you want to go order your own Chocri.

After all it’s Mother’s Day tomorrow.

Pick “mom”!

Republished with author's permission from original post.

Dan Waldschmidt
Speaker, author, strategist, Dan Waldschmidt is a conversation changer. Dan and his team help people arrive at business-changing breakthrough ideas by moving past outdated conventional wisdom, social peer pressure, and the selfish behaviors that stop them from being high performers. The Wall Street Journal calls his blog, Edge of Explosion, one of the Top 7 blogs sales blogs anywhere on the internet and hundreds of his articles on unconventional sales tactics have been published.


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