Deploys SeeWhy for Real-Time Event-Based Marketing


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System monitors online and offline customer behaviour in real time, gives early warning of attrition and enables eCourier to provide exceptional customer service

Windsor, U.K. – June 4, 2007 – SeeWhy today announced that, the online courier company, has implemented the SeeWhy system to provide continuous insight into client usage and enable superb customer service.

“We are a real time online service business – a 24 hour a day, high volume operation. We need to detect when any one of thousands of customers is having a bad day so that we can take action immediately. SeeWhy is the only software on the market that can do this in real time,” explains Jay Bregman, CTO and co-founder of is a shining example of what technology can deliver when it is central to the way the business is run. Traditional courier companies take bookings via the phone and manually input them into a system; a human controller then assigns the job to one of a limited number of couriers in his control. has automated this whole process with major gains in efficiency and accuracy. Over 90% of’s business is booked over the Internet and all couriers are tracked to within 15 second accuracy using GPS handsets. So the most appropriate courier is automatically allocated and clients can track their delivery in real time via a map on the website. Using smart technology to reform a staid business model has seen almost half delivery time versus its nearest competitor.

However, with thousands customers it’s impossible for the customer service team to know exactly what all clients have booked and react as soon as booking patterns change. Before SeeWhy, traditional weekly reports were produced that gave averages for the previous couple of weeks. With large numbers of customers using the service at all times of the day and night, subtle changes in individual customer behaviour could be missed by managers. Now SeeWhy continuously analyses customer activity and, by comparing real time behaviour with their unique profile, detects significant deviations from the norm and alerts the appropriate managers and customer account teams.

As Jay explains: “SeeWhy observes buying patterns and builds up a unique profile of every client so if anything unusual happens, it can send us an alert. The alerts contain all the necessary details, such as booking history, to enable the account managers to call the client to offer help and advice.

“SeeWhy alerts have meant that we have been able to call clients within minutes of a problem occurring. This has enabled us to identify when customers are trialling a rival’s service and to intervene to ensure that not only retains those clients, but maximises the revenue.”

Jay continued “Our brand represents superior service, enabled through technology, and SeeWhy is a critical part of our daily operations. SeeWhy enables us to provide exceptional customer service for each of our customers by alerting us to the unique experience that each customer has. And reacting quickly means our customers even see problem handling as great customer service.”

Charles Nicholls, CEO and Founder of SeeWhy, comments: “Understanding how individual customers are interacting with you, across multiple channels is challenging to most organisations. Understanding their experience of your service is increasingly critical for online ecommerce operations like Customers are increasingly fickle and demand superb service, whether it has been delivered physically, or as part of an online application. When switching business between suppliers is only a mouse click away, online businesses need to act very quickly to fix problems and capitalise upon opportunities.”

Using SeeWhy for event based marketing enables organisations to identify which of their customers are having a good experience or a bad experience in real time. This is particularly important for online businesses where the opportunity to make an up-sell, cross-sell or retention offer is time critical. Real time actions include a real time response on the website, an individual email offer, opening a case in a call centre application, alerting sales teams, or initiating a business process in third party applications or Business Process Management tools.

Notes to Editors:
About is the fastest growing on demand courier company in the UK. Using cutting edge technology to improve efficiencies and quality of service, has been growing at an average of 20% per month over the last 33 months, making it one of the fastest growing businesses in the UK. The business serves a diverse client base ranging from consumers to blue-chips.

About SeeWhy Software
SeeWhy is the first Event Intelligence platform. By continuously analyzing every business event and initiating automated corrective actions, SeeWhy enables the business to become proactive to increase sales, reduce costs and avert risks.
SeeWhy combines the power of Event Stream Processing technology with the ease of use of desktop applications, so that business operations teams to build and deploy powerful closed loop Event Intelligence applications for the first time.
SeeWhy is one of the top private European software companies, as a Red Herring 100 Europe, named Global Innovator by Guidewire Group and highlighted as a cool company by Gartner. SeeWhy Software was incorporated in 2003 and is headquartered in Windsor, U.K. More information can be found at

BI – Business Intelligence; BPM – Business Process Management; SOA – Service Oriented Architecture; ESP – Event Stream Processing; Closed loop BI – Analytics are embedded into a business process and drive automatic actions based on the analysis. Event Based Marketing – using unique customer behaviours to trigger personalized campaigns or offers.

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