New Enhancements Enable Sales and Marketing Professionals to Use a More Targeted Approach and Close Deals Faster
NEW YORK, June 2, 2008 – Dow Jones & Company today announced enhancements to Dow Jones SalesWorks, the company’s sales enablement solution designed to help sales professionals win business and drive revenue. This latest release includes new Company Radar capabilities such as precision news filters and collaboration tools that make sales and marketing professionals more effective in their sales and prospecting efforts.
Company Radar, a high-performance feature within Dow Jones SalesWorks, was created to drive new business pipelines by allowing sales and marketing professionals to uncover and focus on the right opportunities. New enhancements to Company Radar reveal detailed information about millions of companies and executives within a given territory, alerting sales teams to events and changes that signal worthwhile opportunities. These new features include:
• Precision News Filters: With Company Radar’s news filters, users can select the events and changes to a customer’s business landscape that signal or trigger sales opportunities. The granularity around these news filters has significantly increased, making it easier to uncover specific news topics, such as services relocation, management moves or product recalls.
• Collaboration: Company Radars can now be shared with colleagues, enabling an entire sales team to benefit from valuable, timely information about sales territories and prospect lists. For sales operations managers, shared Company Radars save time and effort because managers can distribute pre-built Company Radars that can be subsequently customized by the individual team members.
“Sales reps today must do far more than understand a customer or prospect’s offerings and market differentiators,” said Tom Aley, senior vice president and managing director, Dow Jones Business & Relationship Intelligence Group. “Staying ahead of the competition means keeping an ear to the ground for market changes and business news that impact your existing customer relationships and the companies you are following. Company Radar gives salespeople the ability to quickly identify those prospects most likely to buy. It also gives them something to say when they pick up the phone, and it helps them begin to make the connection between the prospect’s pain points and business challenges and their own products. We think Company Radar is game-changing when it comes to helping sales fill pipelines and sell more.”
Used by savvy marketers and sales professionals worldwide, Dow Jones SalesWorks enables users to quickly identify and qualify prospects with in-depth company information, executive biographies, prospecting lists, relevant competitor analysis and highly targeted news coverage. By taking advantage of Company Radar within Dow Jones SalesWorks, users can stay current with important changes to a prospect or customer’s business landscape and are equipped to act on those that can signal new opportunities. In addition, Company Radar users are armed with a constant stream of new companies and executives that meet their sales criteria, allowing them to consistently benefit from a full pipeline of relevant prospects.
To learn more about Dow Jones SalesWorks, visit www.factiva.com/products/salesworks, and to learn more about the Dow Jones Enterprise Media Group, visit www.solutions.dowjones.com.
ABOUT DOW JONES
Dow Jones & Company (www.dowjones.com) is a News Corporation company (NYSE: NWS, NWS.A; ASX: NWS, NWSLV; www.newscorp.com). Dow Jones is a leading provider of global business news and information services. Its Consumer Media Group publishes The Wall Street Journal, Barron’s, MarketWatch and the Far Eastern Economic Review. Its Enterprise Media Group includes Dow Jones Newswires, Dow Jones Factiva, Dow Jones Client Solutions, Dow Jones Indexes and Dow Jones Financial Information Services. Its Local Media Group operates community-based information franchises. Dow Jones owns 50% of SmartMoney and 33% of STOXX Ltd. and provides news content to radio stations in the U.S.
