Dow Jones Launches Next Generation of Its G2 Business and Relationship Intelligence Offering

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New Version Enables Users to Benefit from B2B Social Networking Tools to Discover Valuable Business Connections

NEW YORK, July 30, 2008 – Dow Jones & Company today announced the latest version of its g2 offering, an on-demand business intelligence application. The latest version provides even greater business value by broadening user’s reach through linking with B2B social networking tools.
Dow Jones’s g2 allows organizations to proactively identify, qualify, and connect to desired companies and executive contacts through patented technology that crawls the web and maintains databases in real-time, unveiling valuable intelligence on companies, personnel and news. Dow Jones’s technology filters through over 150,000 news articles daily from more than 25,000 different media sources and more than 3 million blogs to obtain this comprehensive business intelligence. Additionally, more than 100 triggers are monitored and detected daily through the mined business intelligence data.
g2 offers a database of nearly 4 million companies and 9 million executives that serve as the starting point for relationship mapping and the newest version of g2 expands on an already robust offering by enabling users to easily import contacts from leading applications such as Microsoft Outlook® and LinkedIn®. Similarly, Dow Jones’s other on-demand business intelligence application, SalesWorks includes simple integration from executive profiles to LinkedIn®, to extend access to more business information.

The newest version of g2 allows users to expand their network and leverage connections that will enable them to build strong relationships that create profitable business opportunities. Importing contacts quickly expands a user’s network and provides many new relationship paths. The import is quick and easy and the information can be utilized immediately. Additionally, when a user downloads LinkedIn® contacts the information is integrated within the already robust relationship mapping application that g2 is known for. The combined information produces extremely clear relationship maps. Users can also customize the relationship mapping on an executive or non-executive level, ensuring that the influential decision makers for the prospects they are targeting are found and identifying hidden relationships that exist within their organization through peer affiliations.

Additional enhancements include:
• The ability to connect executives and companies through a user’s best relationship path by optimizing corporate and personal networks through the Position search feature;
• The ability to add single contacts using the biography editor;
• The option to display company keywords on the company search page;
• The ability to set personal affiliates to a private setting;
• New processing tools that have improved the global search capabilities by allowing users to view more executive, company and news results per page;
• Enhanced search engine optimization tools that include meta keywords on the company summary page, making it easy to view the specific words and terms that a company uses to generate traffic to their website;
• The addition of Canadian provinces to the search fields in triggers, companies, and executives.

“Dow Jones g2 is the only business intelligence product on the market to offer clear path relationship maps,” said Tom Aley, Senior Vice President and Managing Director, Business Relationship & Intelligence, Dow Jones. “Users are able to easily see an entire relationship path using degrees of separation, while being able to analyze the strength of the match through our unique scoring formula. By offering a product that allows our users to take advantage of B2B social networking tools, we are truly providing empowerment, resulting in increased sales, better working relationships and overall profitability, a true win-win situation.”

To learn more about the latest version of Dow Jones g2 and other Dow Jones solutions, visit www.solutions.dowjones.com/generateinc.

ABOUT DOW JONES
Dow Jones & Company (www.dowjones.com) is a News Corporation company (NYSE: NWS, NWS.A; ASX: NWS, NWSLV; www.newscorp.com). Dow Jones is a leading provider of global business news and information services. Its Consumer Media Group publishes The Wall Street Journal, Barron’s, MarketWatch and the Far Eastern Economic Review. Its Enterprise Media Group includes Dow Jones Newswires, Dow Jones Factiva, Dow Jones Client Solutions, Dow Jones Indexes and Dow Jones Financial Information Services. Its Local Media Group operates community-based information franchises. Dow Jones owns 50% of SmartMoney and 33% of STOXX Ltd. and provides news content to radio stations in the U.S.
Dow Jones Business & Relationship Intelligence provides leading customer intelligence solutions that enable organizations to capitalize on opportunities and build profitable business relationships. The combination of next generation technology with actionable information powers the performance of sales and research professionals plus media organizations.
Dow Jones Business & Relationship Intelligence’s award-winning customer intelligence solutions include information on millions of companies and executives and world-class news, plus unique triggering, relationship mapping, research and prospecting tools. Integrating these tools and content behind your firewall provides a single, complete view of a customer further increasing your effectiveness.

Contact:
Adrienne MacWhannell
Dow Jones
212-659-2486
[email protected]

Alexis Gordon
PAN Communications
978-474-1900
[email protected]

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