When was the last time you attended a rock concert? Do you remember the screaming and the excitement of all in attendance? Imagine for a moment you were attending a rock concert with your favorite artist. Do you have the artist in your mind??
Good. Because marketing today is a lot like attending a rock concert. You put out messages in a sea of other competitors hoping like hell your community, your niche, your target market will hear you. Well with so much similarity it is necessary for you to create a series of messages that can be heard amongst the noise.
Perhaps one of the greatest assets for any service professional attempting to market their services is to realize the need to use integrated messages. Integrated Marketing is a term begun in the 1980’s meant to aid those trying to capture target attention. With so many people doing numerous things in such short bursts it is necessary to capture their attention while you have it. And with many clients doing things simultaneously such as watching television, texting, answering a call and walking the dog there is very little time for them to pay attention to you.
Integrated Marketing is a tactical method of using a variety of marketing components simultaneously so that service professionals are establishing relationships and applying marketing messages whenever, whenever and however clients pay attention to it.
These tactics include but are not limited to print advertising, multimedia promotion, sales, sales promotion, mobile marketing, electronic mobile marketing, public relations, cause marketing, customer service, and the Internet.
The key to communicating your message with these tactical tools is blending the proper target message to your perfect group. Service professionals must provide two things 1) identification of the issue and 2) the value that you and only you provide. The more precise the message with the proper tools and consistency will help you build the brand you need. When there is a seamless program that maximizes the client impact you will be heard amongst the noise. Your fans will hear you and they will come. Now Rock and Roll all nite and market every day!
Stay tuned to my next post where I describe how to use some of these components to your advantage. One of these public relations is often underused but very effective in helping you to build recognition, credibility and community.
