A clever email marketing campaign from the folks at MarketingProfs for their upcoming B2B Forum — which makes a larger point about just how much the culture of marketing has changed. I received the following email from “Don Draper” with the subject line, “Why I’m Not Attending MarketingProfs B2B Forum,” and I just had to read it:
Just goes to prove that with email marketing, as with most other kinds of technology-powered marketing, the creative still matters. (Ironically so in this case.)
