Demandbase Unveils New Level of Web Analytics to Uncover B2B Traffic Quality Across Online Marketing Channels


Share on LinkedIn

Web Traffic from SEO, Paid Search, Social Media, Email Campaigns and Other
Online Programs Ranked Automatically in Demandbase Professional

Demandbase_Analytics_Sep28_2009SAN FRANCISCO – October 6, 2009 – Demandbase
, Inc., a leading provider of B2B customer
acquisition solutions, today announced major enhancements to the Demandbase
ProfessionalT solution, including advanced web analytics
to help B2B
marketers see which specific traffic sources deliver the highest value web
traffic. The release also includes a new level of automation that generates
highly focused marketing and sales prospecting lists using customer Web
traffic and target audience profiles to organize companies and prospects
based on their interests, behaviors, industries, company size and
responsibilities. Now businesses can leverage their Web site traffic to find
out exactly which businesses are already interested in their products or
services and re-market to the highest potential accounts with more relevant
messaging and offers.

“We wanted to take our Web site and online lead generation efforts to the
next level and Demandbase has delivered a level of analytics and automation
to enable us to do just that,” said Kate Leeson Lukach, senior director of
marketing for SelectMinds . “The Demandbase
Professional product showed us exactly which traffic sources were delivering
target prospects to our Web site and made it possible to reach back out to
previously anonymous visitors and deliver the right message to match their

“There is a growing demand by B2B marketers to better understand if dollars
allocated toward social media, search advertising, email, display ads or
other online sources are driving the right traffic to their Web site,” said
Chris Golec, president and CEO of Demandbase. “It’s becoming less about the
volume of clicks generated and much more about the quality of those site
visits-a marketer’s ability to convert those visits into the sales pipeline
and drive new revenue is paramount to success.”

Demandbase Professional’s advanced analytics are made possible by the
Demandbase Central data platform, which includes a proprietary matching
engine that resolves IP addresses to a business office location, complete
with revenue, company size, industry and other firmographic data. With more
than 50 million Web visits gathered each month from across thousands of
clients, the self-tuning matching engine is now able to resolve twice the
number of businesses than other analytics and marketing automation solutions
that rely on basic “reverse IP look up
” methods,
delivering B2B marketers the insights necessary to determine the channels
which are delivering the highest quality business traffic.

Demandbase solutions are delivered on demand and require no hardware or
software deployment so customers can start using the service in minutes.
Demandbase Professional 2.0 is offered as a subscription service; pricing
starts at just a few hundred dollars per month and increases based on the
volume of Web site traffic and the number of leads generated. More than 50
million Web visits across 2,000 business Web sites are analyzed and scored
by Demandbase per month. A 14-day free trial is available at .

About Demandbase

Demandbase is a leading provider of B2B customer acquisition solutions that
enable sales and marketing professionals to better identify, reach, and
convert new business. Delivered on demand through software as a service,
Demandbase solutions combine the ability to identify website visitors from
target businesses with an integrated database of high-quality, validated
business contacts
and a new
breed of B2B Web analytics
improve marketing and sales performance. In use at more than 1,000
companies, Demandbase helps generate more sales opportunities and drive new
business. Founded in 2006, Demandbase is headquartered in San Francisco,
California, and funded by Adobe Systems (NASDAQ:ADBE), Altos Ventures and
Sigma Partners. For more information, please visit

News Editor
CustomerThink offers a free news posting service for press releases relevant to our community. To submit your press release to our news editor, send an email to [email protected] with the press release headline and main content in the email subject line and body, respectively. That's it! Approved press releases will appear in our news category within one business day of submission.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here