BURLINGAME, Calif.; March. 20, 2008—In today’s connected world, it’s more important than ever before for organizations of all sizes to build truly customer-centric business strategies. CustomerThink today is announcing a global awards program to recognize business leaders for initiatives that have delivered win-win results for customers and the organization.
With the opening of the awards nominations, CustomerThink is seeking case histories of companies that have succeeded in a wide range of initiatives, from broad strategic and customer loyalty projects to more tactical efforts aimed at improving customer-centric performance in marketing, sales, customer service, web-based marketing, voice of the consumer and the social web.
CustomerThink Global Awards 2008 is not just another recognition program for CRM technology projects, said CustomerThink founder Bob Thompson. Unfortunately, research has found that “CRM” has come to primarily mean managing customer information or automating processes. Successful customer-centric businesses, however, are the result of the right combination of strategy, metrics, people, processes and technology,” Thompson said.
The judges for the awards have a mandate to base their selections for award winners on delivering better value for their customers and, in doing so, building more profitable growth for their organizations. Leadership, ROI and excellence in customer-centric practices will be key factors in selecting the winners.
Nominations may be submitted at www.customerthink.com/awards2008.
Award nominees (or their delegates) must submit a case study for review by a distinguished panel of industry thought leaders chaired by Thompson and drawn from CustomerThink’s 2007-2008 Advisory Councils. The judges are (in alphabetical order):
- Vandana Ahuja, Jaypee Institute of Information Technology University (India)
- Elana Anderson, NxtERA Marketing (United States)
- Olga Botero, Grupo Bancolombia (Colombia)
- Silvana Buljan, Smartworxx (Spain)
- Francis Buttle, Francis Buttle & Associates P/L (Austrailia)
- Daryl Choy, WisdomBoom (Hong Kong)
- Jay Curry, Jay Curry Associates (The Netherlands)
- Naras Eechambadi, Quaero Corp. (United States)
- Mei Lin Fung, Institute of Service Organization Excellence (United States)
- Bob Furniss, Touchpoint Associates (United States)
- Jack Fujieda, ReGIS Inc. (Japan)
- Graham Hill, CACI Sophron (Germany)
- John Holland, CustomerCentric Selling (United States)
- Bob Kaden, The Kaden Company (United States)
- Doug Leather, REAP Consulting (Pty) Ltd (South Africa)
- Dick Lee, High-Yield Methods (United States)
- Michael Lowenstein, Harris Interactive (United States)
- Bill Price, Driva Solutions, LLC (United States)
- David Rance, Round (United Kingdom)
- Andy Rudin, Outside Technologies, Inc. (United States)
- Alan See, Seapine Software (United States)
- John Todor, Ph.D., The Whetstone Edge, LLC (United States)
Nominations will be open through May 31, 2008. Category finalists will be selected in June, with winners announced in July. Category finalists will be recognized at regional awards meetings in the September-October time frame. Other recognition will include a memento, mention in a press release and a featured case study on CustomerThink.
About CustomerThink
CustomerThink, the global thought leader in customer-centric business strategy, was founded in 2000 (as CRMGuru.com) by Bob Thompson, CEO of CustomerThink Corp. The site was renamed to CustomerThink in April 2007. CustomerThink’s mission is to help business leaders develop and implement customer-centric business strategies. CustomerThink does this by publishing high-quality articles, blogs and discussion; conducting research on key issues and trends; and facilitating interactions with a global panel of experts.
Contact:
Bob Thompson
(650) 343-8529
[email protected]
