I must say that I really like the infographics that have exploded onto the web in recent years. They are a great way of displaying data in a way that is easily digestible.
Recently, I saw the infographic below (click on the image to expand) on Mashable. The infographic was produced by Lab42 and asked 500 Twitter users how they use it, who they follow and why.
Take a look at the infographic and below I’ll tell you what jumped out at me from it.
You’re back? Great!
Now, the thing that that jumped out out me was this bit:
Why? Well, I believe, it talks to the motivations of customers and how they want to connect /engage with businesses. It, also, believe that it fits with the interesting and interested dynamic in marketing (Something that I have talked about before (here and here)) and how we earn attention.
What does the data tell us:
- Customers like to save money;
- Customers like the chance the win/get stuff for free;
- Customers like businesses that are interesting (I believe that means being interesting beyond your products and/or services) in ways that help or entertain our customers. Ultimately, this means understanding your whole customer and requires businesses/brands to be more human; and
- Customers like to interact with businesses when they want to have their problems solved.
These are basic but, potentially, powerful insights. They could provide a roadmap for success on Twitter (or any other channel) to engaging your customers and growing your business.
They could also act as a audit checklist as to your current activity. How many of these activities are you employing?
