Customer Success and Adoption of Dealmaker Sales Performance Automation Software Leads to Record Revenue Growth for The TAS Grou


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Sales Performance Automation Company Benefits from Market Pressures to Make
Sales Training and Effectiveness more Efficient

SEATTLE – Nov. 17, 2009 – The TAS Group , the
world leader in Sales Performance Automation, today announced record
year-to-date recurring revenue growth of 156 percent in the first nine
months of its fiscal year 2009. The company’s results mirror success stories
of customer adoption of its Dealmaker software.

Because Dealmaker automates sales process and methodology to produce a
sustained revenue improvement for its customers, it has benefited strongly
from economic trends over the last year. “Companies are under extraordinary
pressure to perform in a difficult economy and must use every tool at their
disposal to help them sell more efficiently and effectively,” said Donal
Daly, CEO of The TAS Group. “They also have limited capital and resources
to invest, and must justify and measure the return on investment for every
expenditure. Dealmaker’s ability to deliver an 89 percent improvement in
quota achievement while offering the measurement necessary to provide an
accurate ROI picture meets these needs.”

Recent companies using Dealmaker to transform their sales organizations and
produce great returns for their shareholders in a difficult market, include

* AMICAS, the leading independent provider of imaging IT solutions in
healthcare, implemented The TAS Group’s sales methodology and Dealmaker
software, and has seen 33 percent organic bookings growth over the four
quarters ending June 30, 2009.
* FleetPartners, a leading Australia-based fleet leasing and
management company that invested in Dealmaker, has recorded a five-fold
increase in new business writings for 2009 over 2008 and plans to further
double this figure in 2010.

Moreover, travel restrictions due to budget constraints have made it
difficult for companies to implement the traditional face-to-face sales
training approach that has characterized the market for decades. “This
change has forced a shift to technology-based sales performance solutions,
and Dealmaker’s ability to provide an on-demand learning environment that is
fully integrated into a company’s sales process, methodology, and existing
CRM system enables training to take place virtually,” added The TAS Group’s
Daly. “It also reinforces the use of these learnings on a daily basis as
sales people sell, eliminating the typical 87 percent drop off in skills
during the first month following a traditional sales training event.”

About The TAS Group

The TAS Group provides Sales Performance Automation to companies that want
to achieve sustained, predictable and profitable revenue growth. It exists
to guide and motivate global sales teams to win profitable business faster
from target customers through a combination of methodology, process and
technology. The TAS Group has helped over 650,000 sales professionals
succeed and has global presence serving organizations in all major global
economies with native language speaking, culturally attuned sales
effectiveness experts, and solutions available in up to 14 languages. The
TAS Group delivers proven sales methodology and process with its Dealmaker
on-demand sales performance automation platform, which integrates with
popular CRM products from, Oracle, and Microsoft. The TAS
Group hosts and moderates the Sales 2.0 Network
), a global, virtual thought leadership
forum to discuss issues relevant to sales professionals in a Web 2.0 world.
The only sales effectiveness organization with continuous multi-million
dollar investment in its own methodology and technology R&D center, The TAS
Group is headquartered in Seattle, with international headquarters in
Dublin, Ireland, and Reading, England. Visit

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