Customer Experience in the Insurance Industry

0
1480

Share on LinkedIn

A recent benchmarking of customer experience in the insurance industry by international research firm The Customer Respect Group placed insurers at an unhealthy 5.5 out of 10 when it comes to interacting with customers online.

Shocking?

Unfortunately, no, not for that industry which is already weighed down by regulatory compliance, complex relationships and a steady stream of new entrants to the market.

I recently wrote an article that explains how just analyzing the online experience is only a small fragment of the greater customer relationship picture, and I outline how the industry needs to consider more angles in order to work toward a higher customer experience score.

Read the full article.

Rob Walker
Chordiant
Rob Walker, Ph.D., vice president, Marketing (EMEA) and Decisioning Solutions, is responsible for managing the strategic direction and development of Chordiant Software's predictive decisioning technologies. He was previously with KiQ Ltd. and Capgemini. Walker holds a master's degree and a doctorate in computer science from Free University in the Netherlands.

ADD YOUR COMMENT

Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here