Launches CustomerQ(tm) Online Assessment of Customer Management Effectiveness


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Partnership With QuestionPro Enables Immediate Feedback to Business Executives

BURLINGAME, California, Mar. 22, 2007—Business leaders can now get immediate feedback on their organization’s customer management effectiveness, thanks to the new CustomerQ™ online tool launched by, in partnership with QuestionPro.

In just 15 minutes online, the assessment generates a CustomerQ™ score—a composite index of five major customer management attributes. The score is based on a methodology developed over five years of research into the success factors for both conventional CRM projects and, more recently, Customer Experience Management initiatives.

“Our members wanted more than just another survey that results in a benchmark report weeks or months in the future,” said Bob Thompson, CEO of CustomerThink Corp. and founder of CRMGuru. “With CustomerQ, we’re very pleased to give our members immediate feedback on how their organization’s management capabilities compare to others in our global database, to help pinpoint areas where improvement is needed.”

The CustomerQ assessment is powered by QuestionPro, a leader in hosted market research services for the creation, distribution and analysis of electronic surveys. With a consumer-friendly user interface, yet extensive analysis capabilities, QuestionPro makes it easy for researchers and marketers to gain critical insight about their business. Hundreds of organizations worldwide, including many in the Fortune 500, have chosen QuestionPro as their trusted partner for conducting online research.

“In many ways, the increase of electronic commerce has increased the distance between the company and the customer,” said Vivek Bhaskaran, CEO of QuestionPro. “Electronic surveys can help become the “eyes and ears” of a company, delivering the type of feedback that used to come directly from customers. We’re proud to have been selected by CustomerThink to power the CustomerQ tool on”

The free CustomerQ online tool is available at

About QuestionPro

QuestionPro offers hosted market research software for the creation, distribution and analysis of electronic surveys. QuestionPro offers the most advanced survey design and development capabilities possible via the Internet. The integrated analytical tools make data-collection and insight a single-stop solution. Hundreds of market-leading companies have utilized QuestionPro’s web-based survey software for their market research initiatives. More information on QuestionPro is available via the web at

About CustomerThink Corp. and

CRMGuru, owned and managed by CustomerThink Corp., was founded in 2000 to help business leaders develop and implement customer-centric business strategies. Now the world’s largest online community focused on all facets of customer management, from strategy to technology, CRMGuru reaches 300,000 people in 200 countries each month. Editorial content includes articles, blogs and discussions. Members of global Advisory and Business councils support CRMGuru by contributing content and interacting with members. For more information, visit

Media Contact:

Bob Thompson

(650) 343-8529

[email protected]

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