Martha Rogers To Keynote Annual CRMA Conference Exploring Ways To Deepen the Customer Experience


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ATLANTA, GA. March 4, 2008 – The Customer Relationship Management Association (CRMA) will host its Second Annual Return2Customer National Conference in Atlanta, GA, April 1-2, 2008, at Villa Christina in Perimeter Summit.

This year’s Conference, “Deepening the Customer Experience,” features over two dozen sessions and a wide range of expert speakers, led by Martha Rogers, acclaimed author and globally-recognized thought leader in customer-focused business strategy.

Last year, attendees learned how to improve the customer experience through strategy, process, people and technology – This year, CRMA delves deeper into this theme by showcasing real-world companies and organizations like the Ford Motor Company and the American Cancer Society who consistently deliver stellar a customer experience.

Speakers include: Paul Greenberg, author of CRM at the Speed of Light; Dale Hayes, Vice President of CRM, UPS; Angie Moore, Managing Director of CRM, American Cancer Society; Bill Price, author of The Best Service is No Service; Pete Winemiller, Vice President of Guest Relations for the NBA Seattle Supersonics/WNBA Seattle Storm and others.

Attendees will hear thought-provoking keynotes and participate in interactive breakout sessions. They also will enjoy ample networking opportunities and hear leading solution providers go head-to-head in showcasing their product functionality and customer success stories. Demonstrations and customer interviews will highlight an exceptional exhibit hall.

Best of all, sponsor response has been so strong this year that Conference organizers are able to offer the full two-day conference for only $150 and a single day for $99.

“Martha Rogers, along with Don Peppers, pioneered the concept of 1to1 customer relationships,” noted Art Hall, President of the CRM Association/Atlanta Chapter. “Having Martha keynote this year is tremendous for the association as well as the Atlanta community. I’ll be first in line to get a signed copy of her new book, Rules to Break & Laws to Follow: How Your Customers Will Help Beat the Crisis of Short-termism.

National sponsors include: Oracle & Campaigner.

Silver sponsors include: three squared, Infor, Cicero, Market2Lead, Aspect, Marketo, UCN, Silverpop/Vtrenz, Confirmit and Eloqua.

More information can be found at To register

ABOUT Return2Customer 2008

Hosted by the CRM Association, Return2Customer 2008 is an industry leading, star-packed conference that offers exceptional content, winning ideas and outstanding networking opportunities at an affordable price. Join 200 of your peers for exceptional content, practical case studies, winning ideas and outstanding networking.

ABOUT The CRM Association

The CRM Association ( represents the Customer Relationship Management industry and all its constituents as a purveyor of knowledge and information, and an action-oriented association that will protect and promote the interests of customer relationship management and its institutions.

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Editorial Contact:

Elizabeth Fairleigh
thE Connection, Inc.
[email protected]

CRMA Contact:

Art Hall
CRM Association – Atlanta Chapter, President
[email protected]

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