Creating Social Business Success


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Every week, I would venture there are over 100 blog posts or articles talking about Social Business. Too often, the focus seems to be about how business should leverage technology to more effectively reach customers. But, Vala Afshar, CMO and CCO for Enterasys, would point out, Social is a mind set. When you talk about “being social” with Vala, phrases like:

  • Nothing’s more important than the customer.
  • Collaboration is critical, it’s messy, but you can’t be social without collaboration–between people in your organization, with your customers, and your community.
  • Social business demands share accountability.
  • Without share values, you can’t be social.
  • Social business is about co-creation.
  • If you want to be social, you have to focus on your culture and people.
  • Metrics are critical, you need to track how you’re doing.
  • If you aren’t willing to be totally transparent, you can’t be social.
  • Execution velocity is critical for social businesses.

And I could go on. Not a mention about technology, but a set of principles about how businesses should work, the example leaders must set, how we live and execute these principles every day. These are the foundation principles of Social Business (I wrote more about this a couple of weeks ago in Social Business Is Not About Technology). Vala, is passionate about social business and it’s impact. Enterasys provides a visible example of how to be social.

Eventually, the conversation wanders around to technology. Technology is important to businesses that are already Social. It extends their reach, amplifies their impact and accelerates the ability of customers and people in the organization to interact.

I hope you enjoy this podcast as much as I enjoyed the discussion Vala and I had. It’s a little long–about 40 minutes, but you will find it well worth your time. If you want to hear a passionate endorsement of the power of Social Business and it’s impact on the results we produce with our customers, look no further than Vala. Enjoy the podcast!

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After you have listened to the podcast, I know you will want more. Make sure order the book Vala and Brad Marting co-authored: The Pursuit Of Social Business Excellence.

Republished with author's permission from original post.

Dave Brock
Dave has spent his career developing high performance organizations. He worked in sales, marketing, and executive management capacities with IBM, Tektronix and Keithley Instruments. His consulting clients include companies in the semiconductor, aerospace, electronics, consumer products, computer, telecommunications, retailing, internet, software, professional and financial services industries.


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