Content May be King, But Distribution is Queen – and she wears pants – @chadpollitt on Marketing Made Simple TV


Share on LinkedIn

In this show (Show 89), decorated Army veteran and marketing expert, Chad Pollitt, joins show host Jeff Ogden (follow Jeff on Twitter at @fearlesscomp) to talk about one of the biggest problems facing marketers today – distributing content. As the title says “Content May Be King, but Distribution is Queen – and She Wears the Pants.”

Everyone creates content, such as blogs, e-books, webinars, podcasts, infographics and more, but who is consuming it?Chad Pollitt

How do we ensure that people see our content?

With so much out there today, how do you break through and get heard? And what if you cannot afford a big advertising budget?

That’s one of a key expertise of Chad Pollitt, a true American hero. In this show, you’ll learn:

  1. The 3 Types of Media – Owned, Paid and Earned
  2. Why you need a lot more than Owned to get your content read. And how to spend limited budgets smartly.
  3. What’s one of the very best (and free) forms of Earned Media

This show also features a great offer – one of the finest white papers ever on B2B demand generation – How to Find New Customers.  It was written by show host, Jeff Ogden, and was originally sponsored by Marketo. Just click the Yes button in the show to download it for free.

Marketing Made Simple TV is a production of the nicest company in B2b marketing today – Find New Customers. It is produced and directed by Craig Yaris of Social Ribbit.

The show premieres every Thursday at noon ET/9am PT right here. It encores on Sunday at noon ET. And after 14 days, it is syndicated to an audience of over 2 million people.

Companies looking to reach that massive audience and leverage this remarkable content should visit Sponsorship/Advertising Opportunities on Marketing Made Simple TV or simply send an email to Jeff at host at

Learn more about Chad here:

Chad H. Pollitt – Internet Marketing Expert

Chad Pollitt

Speaker | Consultant | TrainerSince 2002, Chad H. Pollitt has played an integral role in designing, developing, deploying, executing and tracking robust web marketing strategies for hundreds of companies and organizations and is an internet marketing expert. He holds a BS in Entrepreneurship from the Indiana University Kelley School of Business, an Internet Marketing Masters Certification from the University of San Francisco’s prestigious School of Business and Management and is a Certified HubSpot Partner.
Chad is a decorated veteran of Operation Iraqi Freedom, a former Army National Guard Commander and the Director Marketing at Slingshot SEO. He authored “The Content Marketing Manifesto” in 2012. His other writings and articles have been published in dozens of newspapers, magazines and websites throughout the world.With over 10 million dollars of tracked ROI for SEO alone, he has been a guest lecturer, syndicated blogger, author, keynote presenter and featured on multiple radio shows, podcasts, The Wall Street Journal and The New York Times.


Jeff Ogden
Jeff Ogden ( is President of the Tampa based Find New Customers demand generation agency. .