Contatta Lays Groundwork for The CRM Revolution


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Pat Sullivan, Co-creator of ACT! & Founder of SalesLogix, Set to Challenge
The CRM Status Quo with Contatta

Phoenix (June 17, 2013) – Contatta, the visionary new CRM company co-founded
by Pat Sullivan of ACT! and SalesLogix fame, has been quietly laying the
groundwork for a totally new CRM experience. Since its inception two years
ago, Contatta has leveraged $3 million in seed funding from leading angel
investors to achieve significant company milestones, including development
and marketing expansion in preparation for its launch.

“I looked closely at the current CRM landscape and found PC era solutions,”
said Sullivan, CEO, Contatta. “I’m back to fix all that. The market needs a
simple yet sophisticated CRM that salespeople will love that is affordable
to buy and customize. Contatta is the alternative to the CRM status quo.”

Solid CRM Foundation
Sullivan has twice been awarded the coveted Ernst and Young Entrepreneur of
the Year award. He has also been recognized as one of the 80 Most
Influential People in sales and marketing history and one of the 10 most
influential people in CRM by Sales and Marketing Management Magazine.
A champion of the local Phoenix Silicon Desert technology community,
Sullivan was named a “Tech Titan” by Phoenix Business Journal, “Leader of
the Year” by the Arizona Software Association in 2000 and presented with the
“Pioneer of the Year Award” by that same association in 2002.

Sullivan is joined by co-founders Adam Ross and Patrick Sullivan Jr. who
bring more than 30 years of combined CRM experience in the areas of Sales,
Product Design and Marketing Automation. Contatta’s board of directors
currently includes such business luminaries as Roy Vallee, Former CEO and
Chairman of the Board, Avnet; Mark Templeton, CEO, Citrix; Brian Smith,
Grayhawk Venture Partners; and Raymond Croghan, Croghan Investments & Board
Director, Crocs.

Contatta’s Vision – Simple. Sophisticated. CRM.
Led by Sullivan’s vision, Contatta’s team of 16 exceptional “A” players with
150 years of combined CRM experience is leading the CRM Revolution by
building a product that delivers on its mission: Simple. Sophisticated. CRM.

Contatta will lead the CRM Revolution by:
. Consolidating all work platforms used by salespeople into one simple,
streamlined system that improves their work life
. Enabling customer facing professionals to get closer to their customers
through collaboration
. Bringing customization and affordability back to CRM by leveraging modern,
widely adopted technology

Said Michael Fauscette, Group Vice President, Software Business Solutions,
IDC: “Contatta is a well designed and simple solution that delivers
sophisticated functionality to the sales professional in today’s socially
connected world. I believe Contatta has the potential to be an excellent
business tool and can deliver real value to the sales team. Today it’s
absolutely essential for new business tools to deliver significant value
quickly while providing an elegant and simple user experience. From what I
saw in the demo of Contatta, they are well on their way down that path.”

“Existing CRM users are under served and unhappy,” said Rich Bohn, leading
CRM analyst, “The current offerings do not apply to the way
salespeople work today and the market is ripe for a disruptive innovator.
Contatta is the first CRM solution with the potential to go viral. Fast.”
“I’ve reviewed many business contact managers, and I was never stunned by
their innovation until I saw Contatta,” said Kathy Yakal, PC Magazine. “All
of these really smart, creative people have been developing web-based social
CRM solutions for years, and none of them has come close to accomplishing
what Contatta has. It took an industry pioneer to realize that
state-of-the-art application development was stagnating, and to assemble a
team that would blow away the competition with its new technology platform.”

“Some companies are trying to bring outdated business applications to the
socially connected mobile salesperson,” said Chris Lee, Managing Director of
Customer Systems, a longtime reseller of ACT!, SalesLogix and Salesforce.
“Current products just bolt on social or mobile functionality that they’ve
acquired to existing applications. Our jaw dropped when we saw Contatta and
the way it’s designed. Contatta has built all of the modern features that we
need into the core product. It is quite simply the best of CRM, social and
mobile in one powerful platform.”

About Contatta
Since starting its stealth mode two years ago, Contatta has generated buzz
among industry insiders and influencers in the technology community.
Contatta’s mission is to lead the CRM Revolution by creating a whole new way
for businesses to engage their customers, going beyond traditional CRM and
social media tools.
Located in Phoenix’s Silicon Desert, Contatta is the alternative to the CRM
status quo. Please join the conversation at or on
Contatta’s Facebook page at, LinkedIn and on
Twitter @Contatta.

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