Cognizant Sponsors BPT Partners’ Upcoming CRM Certified Seminar Series on CRM Strategy, Social Media and CRM 2.0


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ATLANTA – July 11, 2007 – Cognizant, a leading provider of IT and business process outsourcing services, joins the list of premier sponsors of BPT Partners’ CRM Certified™ Seminars in Applied CRM Strategy and Social Media and CRM 2.0. BPT Partners, founded by Bruce Culbert and Paul Greenberg, is recognized internationally as a global thought-leader and industry influencer in delivering best-of-breed CRM certification training, consulting, research and resources to the Global 2000. BPT is the only authorized organization offering professionals CRM Certification endorsed by the National CRM Association, CustomerThink (formerly, Rutgers’ University Center for CRM Research in the U.S., Greater China CRM and the CRMA-Japan in Asia Pacific.

“We’re thrilled to have Cognizant join the line-up of world class companies sponsoring the 2007 CRM Certified™ Seminar Series,” says Bruce Culbert, managing director of BPT Partners. “Cognizant’s track-record and commitment to customer success is stellar and we are honored to have them among BPT Partners’ premier sponsors promoting today’s CRM industry standards.”
“We are very excited to be working with BPT Partners in this seminar series and bringing some of our thought leadership around the ever-changing world of CRM to these industry leading CRM certification seminars,” said Peter Grambs, vice president, Customer Solutions Practice, Cognizant.

CRM Certified ™ Seminars are being held this Fall in Philadelphia (September 4-5), Minneapolis (September 25-26), Boston (October 2-3) and New York City (October 16-17). For more information on how to enroll in a certification seminar, visit the BPT Partners’ website at: or call Bill Howell at 770-856-2418 or via email at [email protected].

These seminars are designed for executives, managers and professionals in sales, marketing, customer support, consulting and professional services. Top industry executives praise the series as delivering CRM strategy and methodologies for the 21st Century CRM 2.0 customer. Michael Thomas, president of the National CRM Association, says, “This advanced training delivers immediate ROI for your company and your career.” Bob Thompson, founder of CustomerThink, the world’s largest CRM community, describes BPT Partners’ Certification Seminars as “global CRM training delivered by the industry’s most influential thought-leaders.”

About Cognizant
Cognizant is a leading provider of information technology, consulting and business process outsourcing services. Cognizant’s more than 45,000 employees have a single-minded passion to collaborate with clients and leverage domain depth and technology expertise to make their businesses stronger. With global delivery centers in Asia, Europe, North and Latin America, our business model is infused with a distinct culture of customer satisfaction. A member of the NASDAQ-100 Index and S&P 500 Index, Cognizant is a Forbes Global 2000 company and is ranked among the top information technology companies in BusinessWeek’s Info Tech 100, Hot Growth and Top 50 Performers listings. Visit us online at

About BPT Partners, LLC

BPT Partners is a leading provider of CRM certification training, consulting, research and resources. With offices in Atlanta, Dallas and Washington, DC and partnerships throughout the world, BPT Partners can provide a full range of CRM solutions from CRM strategy to the delivery of top CRM talent to augment your in-house resources. Founded in 2005, BPT Partners has a unique composition and business model, providing CRM solutions in both cutting edge and the classic strategies and processes that made CRM one of the most powerful and successful business approaches in decades. BPT’s partners and subject matter experts are notable professionals who have won critical acclaim for their industry thought-leadership, methodology development and best-practices. For more information on how BPT Partners can deliver CRM solutions to match your requirements, contact Bill Howell via email at [email protected] or call 770.856.2418. Visit BPT at

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Editorial Contacts:

BPT Partners
Elizabeth Fairleigh
c/o thE Connection, Inc.
[email protected]

Cognizant Technology Solutions
Kirsten Paragona
[email protected]

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