New Web-Hosted Services Help Manufacturers Optimize and Manage Co-op Advertising and Market Development Funds


Share on LinkedIn

New Web-Hosted Services Help Manufacturers Optimize and Manage Co-op Advertising and Market Development Funds within their Channels.

— Many Leading Manufacturers Now Rely on CMR to Organize, Manage and Optimize Channel Data and Channel Management Processes —

CMR, an industry leader in Trade Promotion Management, POS and inventory reporting solutions for manufacturers, distributors and their sales channels, has announced the release of its new CMR Coop/MDF™ Web-hosted Management Services.

More details are available at

Coop/MDF Services from CMR enable manufacturers to automate traditional administrative processes and manual reporting functions to improve efficiency, accuracy and return on investment from trade promotion funds. Distributors, resellers, global partners and their sales and administrative personnel now have secure, 24×7 online access to their available balances of co-op advertising and market development funds. They can enter and submit claims, and the system can automatically calculate accruals using defined business rules and POS data.

“Targus expects that the new capabilities gained from using CMR’s Coop/MDF Web-based Services will increase the productivity of our internal administrative personnel as well as those of our distribution partners and resellers,” said Danielle Feith, channel marketing manager, Targus. “These new hosted resources give our reseller partners the ability to access information, build on Targus’ marketing programs and create an environment that helps fulfill our overall business objectives.”

Key benefits of CMR’s Coop/MDF Web-Hosted Services include:

— Accelerates Fund Approval Process. Prior approval requests, co-op claims and market development funds can be easily entered by partners and reviewed by manufacturers.

— Simplifies Processing. Reseller and distributor data collection and reporting processes are streamlined.

— Saves Time. Automatically identifies and lets users know when claim forms are incomplete. Only completed forms reach the claims processing desk.

— Reduces Costs. Administrative overhead and labor costs are substantially reduced.

— Helps Monitor ROI. Channel program and trade promotion ROI can be constantly tracked and measured.

— Improves Planning and Development of Marketing Programs. New marketing programs can be designed based on actual distributor and reseller performance.

— Generates Custom Analytics. Analytics can be performed by territory, reseller, product or distributor.

— Allows Instant and Secure Access, 24/7. Co-op and MDF balances YTD, totals earned YTD, total claims YTD, claims pending and claims paid out can be instantly accessed and downloaded 24/7.

— Secured Data. Privacy and data security are always assured.

“Many of the world’s leading manufacturers have relied on CMR to collect and standardize their channel sales and inventory data,” said Del Heles, president of Computer Market Research. “Our new Coop/MDF Hosted Services continue the CMR tradition of excellence and our commitment to helping manufacturers improve the ways they organize, manage and optimize all of their channel-related data and channel management processes.”

Fortune 1000 companies rely on CMR solutions to improve channel sales, channel POS, channel Inventory and channel management.

— Organize channel partner reward/incentive programs.
— Make faster, more effective decisions.
— Determine which SKU’s top resellers are selling.
— Improve Channel Sell Through.
— Monitor ROI in Channel Programs.
— Communicate more effectively with Resellers.
— Forecast channel sales more accurately.
— Consolidate Channel POS data to improve sales compensation programs.
— Streamline traditional information management processes
— Unite participating partners.

About Targus

Targus invented the notebook case and continues to advance the mobile accessories category with innovative and relevant solutions for today’s mobile lifestyle. Targus products enhance productivity, connectivity, and security, liberating users to work in any and all environments with convenience and comfort. Founded in 1983, Targus is located in Anaheim, Calif., with offices worldwide and distribution in more than 100 countries. For more information, visit

About CMR

For more than 20 years, CMR has delivered cost effective, technology-based applications and services to manufacturers to assist them in managing channel data management, optimize their trade promotion investments and maximize the effectiveness of their distribution channels. CMR’s client/server and Web-based solutions accelerate and automate distributor and reseller data collection, processing, analysis and reporting. More information is available from the CMR customer support line at (858) 279-6668, or can be viewed at

News Editor
CustomerThink offers a free news posting service for press releases relevant to our community. To submit your press release to our news editor, send an email to [email protected] with the press release headline and main content in the email subject line and body, respectively. That's it! Approved press releases will appear in our news category within one business day of submission.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here