ClickFox and Greenplum Partnership Drives Next-Generation Customer Experience Analytics Solution


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Completed integration delivers revolutionary power, scale and precision to
rapidly growing customer experience analytics (CEA) market

ATLANTA, GA and SAN MATEO, CA – Sept 9, 2009 – ClickFox, the pioneering
leader of customer experience analytics (CEA) software and solutions today
announced a completed integration with Greenplum Software, the pioneer of
Enterprise Data CloudT solutions for large-scale data warehousing and
analytics. This integration, built on Greenplum’s massively parallel
architecture, gives ClickFox customers the ability to inexpensively scale to
larger volumes of customer data without sacrificing processing speed. The
partnership is designed to ensure that companies can quickly and easily
manage and analyze customer experience for improved customer relations and
business success.

At an ever-increasing rate, companies are collecting voice, behavior and
demographic data around customer service interactions for review and
analysis. That content reflects the customer experience across multiple
touch points, revealing underlying reasons for customer inquiries or
concerns that have operational consequences for the contact center. In
order to meet data processing requirements, companies need a system in place
that can handle the sheer volume generated by these systems – and provide
relevant, timely analysis for which course of action to take. ClickFox and
Greenplum now provide a solution which gives companies a significant
technology and business intelligence advantage.

“One of ClickFox’s top priorities is keeping the technology relevant so it
exceeds customer needs,” said William Hawley, chief operating officer (COO)
of ClickFox. “Our integration to Greenplum reinforces that goal to provide
highly optimized speed in processing customer behavior and cross-channel
analytics. ClickFox currently processes over half a billion multi-channel
customer interactions per month for some of the nation’s largest businesses
and service providers across industries, and this figure is expected to
double in 2010. By giving our customers and partners access to the benefits
of the ClickFox-Greenplum integration, we offer them the best of customer
experience analytics combined with massively scalable, proven grid
computing. Ultimately this translates into faster speed-to-intelligence and
improved business operations.”

ClickFox’s CEA is directly integrated into Greenplum’s state-of-the-art
shared-nothing MPP (massively parallel processing) architecture, which
drives backend data warehousing services for companies. The ClickFox data
architecture is optimized to easily port across the Greenplum system to
process data transactions for rapid, actionable insight into the reasons
behind customer issues.

“We’re pleased to be chosen by ClickFox as a strategic technology partner,”
said Bill Cook, CEO of Greenplum. “Customer experience analytics is a
high-growth market with leading companies across the globe prioritizing the
need to understand, manage and improve their customer experience. Companies
can now leverage our high performance platform via ClickFox, the market
leader, which has proven the benefits of CEA across multiple industries.”

ClickFox is the defining leader of customer experience analytics (CEA)
software and solutions. By visually synthesizing all interaction touches,
ClickFox enables businesses to manage the “Total Customer Experience” by
connecting the dots and making sense of the complex choices of customer
interactions that drives revenues, loyalty, and defections. Transcending a
limited single channel view, ClickFox CEA patented behavioral analysis
engine provides a visually intuitive mapping of all customer
interactions-from IVR, retail, web, and email to agent CRM desktops,
handheld devices, and interactive kiosks-delivering unparalleled visibility
to uncover hidden connections and reveal bottom-line customer insights.
Deployed by some of the nation’s largest telcos, financial institutions,
among other Fortune 500 enterprises, ClickFox has a proven track record of
helping world-class service providers dramatically boost operational
efficiency and profitability.

For more information on ClickFox:
. Visit our Web site
. Follow us on Twitter
. Chat with us on our blog
. Become a fan on Facebook
. Join our group on LinkedIn
. Email us

Greenplum Software is the pioneer of Enterprise Data CloudT solutions for
large-scale data warehousing and analytics, providing customers with
next-generation capabilities including elastic expansion and sandboxing,
multi-petabyte scale on commodity hardware, and massively parallel analytic
processing. Data-driven businesses around the world, including NASDAQ OMX,
NYSE Euronext, Reliance Communications, eBay and Fox Interactive
Media/MySpace, have adopted the Greenplum Database to support their
mission-critical business functions.



Kimya Coker
Director of Marketing
[email protected]
+1 (404) 351.8020

Greenplum Software:
Richard Snee
VP of Marketing
[email protected]
+1 (650) 286-8012

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