Certain’s New Solution Transforms One-size-fits-all User Conferences into Engaging, Productive Experiences that Maximize Value for all Participants


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Easily integrated with marketing automation systems, Certain’s user conference management solution solves the challenges of session management and mobile app development, while engaging attendees to accelerate business

SAN FRANCISCO – January 13, 2015 – Certain Inc., the leader in enterprise event management solutions, today announced its latest offering for businesses that want to maximize the value of their user conferences. The Certain User Conference Solution enables marketers and event professionals to deliver highly engaging event experiences for a diverse set of participants, while addressing the many challenges presented by the typical user conference, including speaker and session management, mobile app development, and integration with marketing automation systems. Now event owners have a fully integrated solution designed to increase customer loyalty, improve brand awareness, and accelerate the sales cycle.

“Far too often we see user conferences executed in a way that leaves attendees ill-equipped to realize their business goals, and event organizers not able to recognize tangible ROI,” said Peter Micciche, CEO, Certain, Inc. “User conference organizers have an opportunity to change that paradigm and create engaging, productive experiences that deliver the relevant content and meaningful connections that allow all stakeholders to achieve their goals.”

With Certain’s User Conference Solution, conference organizers are no longer saddled with the disadvantages and costs that come with using a patchwork of disparate solutions to meet their requirements. Easily integrated with marketing automation and customer relationship management (CRM) systems, the Certain User Conference Solution leverages prospect and customer information to ensure each individual is presented with the most relevant content, sessions, and activities and connected to the most valuable participants. As a result, customers like MongoDB, event professionals, and marketers can easily track attendee activities and interests in order to measure event success and accurately target post-event sales and marketing follow up.

“Certain’s user conference platform is easy to use, it’s quick to implement, and meets our needs perfectly,” said Annette Barron, president at AA Site Builders. “The interface is intuitive, especially the new drag-and-drop session scheduler, which makes speaker and session management very straightforward. In fact, we find the functionality to be excellent not only for user conferences, but also for major sales meetings and large corporate meetings.”

Certain has added powerful new speaker and session management and a drag-and-drop session scheduler to its existing User Conference capabilities. Coupled with the recently announced modern user interface, built-in mobile apps and event intelligence, the User Conference Solution helps event planners and marketers maximize the impact of the conference for all stakeholders. For marketers and event professionals, the new solution:

• Streamlines speaker and session management, including session scheduling
• Promotes more attendee engagement with built-in native mobile apps, 1-to-1 meetings, and fast access to relevant content
• Tracks attendee activity and interests to enhance post-event sales and marketing follow up and measure event success
• Reflects corporate and event brands
• Provides powerful registration workflows
• Facilitates more efficient planning and logistics management

To learn more download the new user guide: “THE ESSENTIALS OF USER CONFERENCE TECHNOLOGY: What You Need to Build & Grow Your User Conference”.
About Certain: Powering Connections, Accelerating Business

Certain delivers the leading enterprise event management platform to personalize event experiences and provide meaningful connections that accelerate business. Certain integrates with marketing automation and CRM systems to help move prospects through the buying cycle faster; and the Certain Event Success Hub™ includes industry partners that extend event management capabilities. Our Lead Intelligence adds event-level interactions to not only track what attendees are doing, but also understand their actual interests in order to drive more personalized lead nurturing and effective sales follow-up.

The Certain platform enables attendee management, utilizes a mobile app to simplify and speed up event registration and management, provides event branding as well as social and mobile participation, and facilitates 1-to-1 meetings that engage audiences and maximize event value for all participants. Headquartered in San Francisco, with offices in North America, Europe and the Pacific Rim, Certain is a strategic event partner to over 600 enterprise and event management companies. For more information, please visit www.certain.com.

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