CEOs rank technological factors higher than CIOs


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I recently read the report from the 2011 IBM Global CIO Study, the result of “face-to-face conversations with more than 3,000 chief information officers worldwide.”

Frankly, it read a little more like an IBM sales brochure than an objective research report — kind of light on actual data. But I did find one semi-quantitative diagram to be particularly intriguing:

CIO-CEO Ranking of External Factors

In a study last year, IBM asked CEOs to rank the impact of external forces on their organizations. The above diagram compares those rankings with how CIOs ordered the same list — previously in 2009 and now in 2011.

A few observations:

  • If the CEO considers technological factors to be so important, the CIO isn’t the only executive who needs to be addressing this — the CMO needs to have a handle on technological factors in his or her domain as well.
  • It’s interesting that CEOs rank technological factors higher than CIOs over the past few years. I guess I would have expected the CIO to be more attuned to those forces — and therefore rank them higher (or at least as high as the CEO does).
  • Regulatory concerns as a top external force on the CIO’s mind makes a lot of sense to me — and dovetails with my belief that the IT organization should retain control of regulatory governance as a subset of technology management.

What do you think?

Republished with author's permission from original post.

Scott Brinker
Scott Brinker is the president & CTO of ion interactive, a leading provider of post-click marketing software and services. He writes the Conversion Science column on Search Engine Land and frequently speaks at industry events such as SMX, Pubcon and Search Insider Summit. He chairs the marketing track at the Semantic Technology Conference. He also writes a blog on marketing technology, Chief Marketing Technologist.


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