Centive Receives 2007 Product of the Year Award

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Compel® Honored for Delivering Outstanding Value to Customers

BURLINGTON, MA,— Centive, the leader in on-demand sales performance management, announced today that Centive Compel has received a 2007 Product of the Year Award from Technology Marketing Corporation’s (TMC®) Customer Interaction Solutions magazine (www.cismag.com), the leading publication covering CRM, call centers and teleservices since 1982.

“Winning this prestigious Product of the Year Award demonstrates the value Centive Compel provides for our customers by helping them leverage sales compensation as a strategic sales performance management tool,” stated Mike Torto, president and CEO of Centive. “As the industry’s first true on-demand sales compensation management solution, Compel has quickly become the most widely-used choice amongst CFOs and VPs of Sales who are looking to drive sales performance and top-line revenue growth.”

Centive Compel is an affordable, on-demand solution for designing, modeling, managing, communicating and optimizing sales compensation programs. More than just a commission calculation tool, Compel offers strategic value by providing sales representatives and managers with real-time visibility into sales performance and payout data. Companies use Compel to model various compensation scenarios and forecast the related commission expense. They leverage Compel’s complete audit trail, security and process controls to support Sarbanes-Oxley compliance initiatives.

“Centive has proven they are committed to quality and excellence in sales performance management. I am pleased to honor their hard work and accomplishments and look forward to more innovative solutions from Centive in the future,” said Nadji Tehrani, Executive Group Publisher and Editor-in-Chief of Customer Interaction Solutions. “For 10 years, Customer Interaction Solutions magazine has been recognizing companies like Centive that have demonstrated excellence in domain expertise, customer focus and technological innovation.”

The 10th Annual Product of the Year Award winners will be featured in the January 2008 issue of Customer Interaction Solutions magazine and online at www.cismag.com.

For more information about the Customer Interaction Solutions’ 2007 Product of the Year Awards or any of the TMC media properties, please visit www.tmcnet.com.

About Centive
Centive, headquartered in Burlington, MA, is the recognized leader in on-demand sales performance management. Companies use Centive Compel, hailed by CIO Magazine as the “most widely used choice for sales compensation management,” to accurately model and forecast commission costs, calculate commission and bonus earnings and gain real-time visibility into sales performance metrics. Compel, a salesforce.com AppExchange certified solution, is a winner of the 2006 CODiE award for “Best Financial Software,” the 2006 CRM Excellence award from Customer Inter@ction Solutions, and the 2007 CRM WizKids Award from Beagle Research. To learn more about Centive, please visit www.centive.com or call 1-877-CENTIVE.

About Customer Interaction Solutions
Since 1982, Customer Interaction Solutions (CIS) magazine has been the voice of the call/contact center, CRM and teleservices industries. CIS magazine has helped the industry germinate, grow, mature and prosper, and has served as the leading publication in helping these industries that have had such a positive impact on the world economy to continue to thrive. Through a combination of outstanding and cutting-edge original editorial, industry voices, in-depth lab reviews and the recognition of the innovative leaders in management and technology through our highly valued awards, Customer Interaction Solutions strives to continue to be the publication that holds the quality bar high for the industry. Please visit www.cismag.com.

About TMC
Technology Marketing Corporation (TMC) publishes Customer Interaction Solutions, INTERNET TELEPHONY, Unified Communications, and IMS Magazine. TMCnet, TMC’s Web site, is the leading source of news and articles for the communications and technology industries. Ranked in the top 6,000 most visited Web sites in the world by alexa.com*, TMCnet serves as many as three million unique visitors each month. TMC is also the first publisher to test new products in its own on-site laboratories, TMC Labs. In addition, TMC produces INTERNET TELEPHONY Conference & EXPO, and Call Center 2.0 Conference and Green Technology World Conference. For more information about TMC, visit www.tmcnet.com. (*alexa.com is an amazon.com company that ranks Web sites by their traffic levels. Neither alexa.com nor amazon.com is affiliated with TMCnet.) For more information about TMC, visit www.tmcnet.com.

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Compel and From Prospect to Paycheck are registered trademarks or trademarks of Centive, Inc. All other company or product names are or may be trademarks of their respective owners.

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