Centive Receives 2007 CRM Excellence Award From Customer Interaction Solutions Magazine


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Provider of the Most Widely Used On-Demand Sales Compensation Management Solution Recognized Two Consecutive Years for CRM Excellence

BURLINGTON, Mass., April 27, 2007 — Centive, the leader in on-demand sales compensation management, announced today that Technology Marketing Corporation (TMC)’s Customer Interaction Solutions® magazine (www.cismag.com) has named Centive Compel® – for the second consecutive year – as a recipient of their CRM Excellence Award. Customer Interaction Solutions has been the premier publication in the CRM, call center and teleservices industries since 1982.

“Centive is honored to be recognized once again by Customer Interaction Solutions® magazine,” stated Mike Torto, president and CEO of Centive. “The 2007 CRM Excellence Award demonstrates the value Centive Compel provides for our customers by helping them leverage sales compensation as a strategic sales performance management tool. Compel provides the most in-depth integration of sales compensation management with CRM to automate the sales process we describe as “From Prospect to Paycheck.”

Centive Compel is an affordable, on-demand solution for modeling, managing and optimization sales compensation. More than just a commission calculation tool, Compel offers strategic value by providing sales representatives and managers with real-time visibility into sales attainment and performance data. In addition, Compel offers a flexible system for modeling and forecasting various compensation scenarios, and it provides a complete audit trail and the security and process controls needed to support Sarbanes-Oxley compliance initiatives.

“The Eighth Annual CRM Excellence Awards commend the companies that have proven to be true CRM partners to their customers and clients. Centive has demonstrated to the editors of Customer Interaction Solutions that their products and services have substantially improved the processes of their clients’ businesses by streamlining and facilitating the flow of information needed for companies to retain their most precious asset…their customers,” said Nadji Tehrani, founder and chairman of TMC, publishers of Customer Interaction Solutions.

The Eight Annual CRM Excellence Award winners have been chosen on the basis of their product or service’s ability to help extend and expand the customer relationship to become all encompassing, covering the entire enterprise and the entire lifetime of the customer. The CRM Excellence Award is based on hard data, facts and numbers demonstrating the improvements that the winner’s product has made in a client’s business.

The CRM Excellence Award winners for 2007 can be found in the May and June issues of Customer Interaction Solutions magazine.

About Centive
Centive, headquartered in Burlington, MA, is the recognized leader in on-demand strategic sales compensation management. Companies use Centive Compel, hailed by CIO Magazine as the “most widely used choice for sales compensation management,” to accurately model and forecast commission costs, calculate commission and bonus earnings and gain real-time visibility into sales performance metrics. Compel integrates with upstream and downstream solutions to automate the sales process “From Prospect to Paycheck™.” A salesforce.com AppExchange certified solution, Compel is a winner of the 2006 CODiE award for “Best Financial Software,” the 2006 CRM Excellence award from Customer Interaction Solutions, and the 2007 CRM WizKids Award from Beagle Research. To learn more about Centive, please visit www.centive.com or call 1-877-CENTIVE.

About Customer Interaction Solutions
Celebrating 25 years as the voice of the contact center, CRM and teleservices industries, Customer Interaction Solutions magazine continues leading the way with the most comprehensive editorial. Senior management decision makers, as well as customer interaction professionals rely upon Customer Interaction Solutions to keep them current in the most critical technologies and services for the contact center. In fact, 65,000 subscribers turn to Customer Interaction Solutions magazine with an additional 165,000 pass-along readers.

About TMC
Technology Marketing Corporation (TMC) publishes four print publications: Customer Inter@ction Solutions, INTERNET TELEPHONY, IMS Magazine and Unified Communications (launching summer 2007). TMCnet, TMC’s Web site, is the leading source of news and articles for the communications and technology industries. Ranked in the top 0.003 percent of sites in the world by alexa.com*, TMCnet serves nearly two million unique visitors each month, according to WebTrends. TMC is also the first publisher to test new products in its own on-site laboratories, TMC Labs. In addition, TMC produces INTERNET TELEPHONY Conference & EXPO, Communications Developer Conference, IMS Expo and Call Center 2.0 Conference. (*alexa.com is an amazon.com company that ranks Web sites by their traffic levels. Neither alexa.com nor amazon.com is affiliated with TMCnet.)

For more information about TMC, visit www.tmcnet.com.


Compel and From Prospect to Paycheck are registered trademarks or trademarks of Centive, Inc. All other company or product names are or may be trademarks of their respective owners.

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