Centive Named as Finalist in 2008 American Business Awards

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On-Demand Sales Compensation Management Leader Recognized for Providing Exceptional Customer Service

LOWELL, Mass., May 15, 2008 – Centive, the leader in on-demand solutions for sales compensation and sales performance management, today announced they have been named a Finalist in the “Best Customer Service” category in the 2008 American Business Awards.

“We are pleased to be recognized by the American Business Awards judges for providing our customers with exceptional levels of service,” said Michael Torto, president and CEO, Centive. “Our focus on delivering consistent, high value customer service has paid tremendous dividends; our customers have rewarded us by providing glowing references to support our sales efforts. Exceptional service builds the long-term customer relationships that have been instrumental in Centive’s rapid growth and continued success delivering award-winning on-demand sales performance management solutions.”

Hailed as “the business world’s own Oscars” (New York Post , April 27, 2005), The American Business Awards are the only national, all-encompassing awards program honoring great performances in business.

Stevie Award winners will be announced during the annual gala on Thursday, June 12 at the Marriott Marquis Hotel in New York City. More than 600 executives from across the U.S.A. are expected to attend. The ceremonies will be broadcast on radio nationwide by the Business TalkRadio Network and hosted by Liz Claman of FOX Business Network.

Members of the Awards’ Board of Distinguished Judges & Advisors and their staffs will select Stevie Award winners from among Finalists in final judging during the week of May 19, 2008. Finalists were chosen by business professionals nationwide during preliminary judging in April through early May.

“ABA entries grew more than 30% this year, so being named a Finalist is more of an accomplishment than ever before,” said Michael Gallagher, founder and president of The Stevie Awards. “It means that independent business executives have agreed that the nominee is worthy of national recognition. We congratulate all of the Finalists on their achievement and wish them well in the competition.”

About The Stevie Awards
Hailed as “the business world’s own Oscars,” Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, The Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring companies of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at www.stevieawards.com.

About Centive
Centive, headquartered in Lowell, MA, is the recognized leader in on-demand sales performance management. Companies use Centive Compel, hailed by CIO Magazine as the “most widely used choice for sales compensation management,” to accurately model and forecast commission costs, calculate commission and bonus earnings and gain real-time visibility into sales performance metrics. Compel, a salesforce.com AppExchange certified solution, is a winner of the CODiE award for “Best Financial Software,” the CRM Excellence and Product of the Year awards from Customer Inter@ction Solutions, and the CRM WizKids Award from Beagle Research. Centive is the first and only on-demand sales compensation / sales performance management vendor to be recognized as a SAS-70 Type II service provider. To learn more about Centive, please visit www.centive.com or call 1-877-CENTIVE

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Centive, Compel, Inspire Performance, From Prospect to Paycheck and the Carrot logo are registered trademarks of Centive, Inc. All other company or product names are or may be trademarks of their respective owners.

Media Contacts: Bob Conlin
Centive
781-852-3500
[email protected]

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