Centive Announces Membership in Charter Class of Salesforce.com’s Appexchange Incubator


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AppExchange Incubator Enables Leader in Sales Compensation Management to Accelerate Success With On-Demand Initiatives

SAN MATEO, Calif. – Salesforce.com AppExchange Incubator – April 24, 2007 – Centive, the leader in on-demand strategic sales compensation management, today announced its membership to the charter class of the first salesforce.com AppExchange Incubator. As the next step in a continuation of its long-term partnership with salesforce.com, the incubator initiative offers Centive the ability to work side by side with salesforce.com engineers, while leveraging the experience and best practices of the entire on-demand community.

“Joining the AppExchange Incubator program provides Centive with the access we need to key development and marketing resources as we continue to build on our strong relationship with salesforce.com,” said Mike Torto, CEO of Centive. “Our goal is to leverage this program to support our plans for deeper integration with the salesforce.com solution and an enhanced presence on the AppExchange. In addition, we look forward to exploring partnership and co-marketing opportunities with other members of the incubator program.”

“Through the AppExchange incubator we are working with partners like Centive to foster the next level of on-demand innovation,” said Rene Bonvanie, SVP and GM, AppExchange and developer marketing, salesforce.com. “Bringing together startups with brand new on-demand initiatives and established industry-leading ISVs and SIs who are accelerating their on-demand capabilities in the incubator is creating a community of collaboration and success that wouldn’t be otherwise possible.”

Centive Compel® is an affordable on-demand solution that automates the entire sales compensation management process in one secure, centralized system. Compel provides users with full, secure, single sign-on access to actual and potential commission and bonus earnings and related performance information from within salesforce.com’s CRM solution. Going beyond simply calculating accurate sales commission and bonus payments, Compel also provides strategic value by enabling customers to model and forecast commission expense, optimize plan effectiveness, and drive sales performance and top-line revenue growth.

As part of the AppExchange Incubator, Centive has access to a full package of business services, including access to the Apex multi-tenant platform, technology infrastructure, product development, sales and marketing support, and business development assistance. The AppExchange Incubator will allow entrepreneurs and established companies to capitalize on the expertise salesforce.com has acquired as the worldwide market and technology leader in on-demand business services.

The AppExchange Incubator is a key component of the salesforce.com circle of success for developers and partners: powerful and easy-to-use on-demand CRM applications that drive high user adoption rates; the IdeaExchange for community innovation; the Apex Developer Network providing the tools and resources for application development and creation; the Apex platform for developing and deploying on-demand applications; and the AppExchange and AppStore as a global marketplace and directory.

About Centive
Centive, headquartered in Burlington, MA, is the recognized leader in on-demand strategic sales compensation management. Companies use Centive Compel, hailed by CIO Magazine as the “most widely used choice for sales compensation management,” to accurately model and forecast commission costs, calculate commission and bonus earnings and gain real-time visibility into sales performance metrics. Compel integrates with upstream and downstream solutions to automate the sales process “From Prospect to Paycheck™.” A salesforce.com AppExchange certified solution, Compel is a winner of the 2006 CODiE award for “Best Financial Software,” the 2006 CRM Excellence award from Customer Inter@ction Solutions, and the 2007 CRM WizKids Award from Beagle Research. To learn more about Centive, please visit www.centive.com or call 1-877-CENTIVE.


Compel and From Prospect to Paycheck are registered trademarks or trademarks of Centive, Inc. All other company or product names are or may be trademarks of their respective owners.

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